Mr. Sean Black reports

HAPPY BELLY'S YOLKS BREAKFAST SIGN'S SECOND FRANCHISE AGREEMENT IN QUEBEC

Happy Belly Food Group Inc.'s boutique breakfast brand, Yolks Breakfast, has signed a second franchise agreement in the province of Quebec, with a new location planned for the city of Laval. Yolks Breakfast is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

"This second franchise agreement in Quebec, and our expansion into Laval, reflects the strong early momentum we are seeing for Yolks in the province," said Sean Black, chief executive officer of Happy Belly Food Group. "Following the successful opening of our first Quebec location in Montreal's Dollard-Des-Ormeaux, we are excited to continue building our presence in one of Canada's most important and dynamic markets. Laval is a natural next step for the brand given its strong demographics, growing population and demand for premium breakfast offerings.

"As we continue to expand in Quebec, we are focused on partnering with experienced operators and securing high-quality real estate that supports long-term success. This agreement is another example of our asset-light franchising model in action-driving efficient growth while maintaining disciplined site selection and strong unit economics. We are incredibly proud of our Quebec partners on both the operational and area development (AD) side as Yolks expands its footprint with a contractually committed 25 locations remaining across the province. The Laval restaurant will further strengthen brand awareness and regional density as Yolks continues to scale its presence in key suburban and urban markets."

Yolks continues to gain traction on a national scale, with franchise agreements in place across British Columbia, Alberta, Ontario and Quebec. The brand is supported by a growing pipeline of experienced multiunit operators and landlords seeking proven, high performing breakfast concepts.

"With 59 units under area development across key Canadian provinces, Yolks is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual-expansion strategy of combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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