Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN WHITBY, ONTARIO

Happy Belly Food Group Inc. will hold the grand opening of its newest Rosie's Burgers restaurant this Saturday, April 11, 2026, at 1525 Dundas St. East, Whitby, Ont. This opening marks Rosie's 15th location nationwide in Canada. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Whitby represents another high-quality market for Rosie's as we continue to accelerate our expansion across Canada," said Sean Black, chief executive officer of Happy Belly. "Our franchise model is built to scale alongside operators who share our commitment to operational excellence and guest experience. This newest location reinforces the strength of our franchise system, our disciplined site-selection model and the growing demand for Rosie's across the Greater Toronto Area. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, recurring daily demand and strong neighbourhood fundamentals."

This Whitby location sits within a bustling, high-visibility retail corridor that benefits from strong daily traffic, robust neighbourhood growth, and proximity to families, commuters and professionals -- providing the ideal demographic fit for Rosie's nostalgic smash burger offering.

"With 15 locations now open and more than 110 in development across key Canadian provinces, the Rosie's brand is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator."

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From Smashburger's and French fries to strawberry shakes and onion rings -- the company is all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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