Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN OTTAWA, ONTARIO

Happy Belly Food Group Inc. has opened its newest Heal Wellness location at 3777 Strandherd Dr., located in Barrhaven Town Centre in Ottawa, Canada. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle. The Barrhaven location is owned and operated by an experienced multiunit, multibranded franchisee within Happy Belly's growing portfolio of emerging restaurant brands.

"Opening in Barrhaven marks an important milestone for Heal as we continue to expand into strong suburban markets supported by growing populations, active lifestyles and consistent daily traffic," said Sean Black, chief executive officer of Happy Belly Food Group. "This location is especially meaningful as it is being opened by an experienced multiunit, multibranded franchisee within the Happy Belly ecosystem. That continued commitment across our portfolio is a strong reflection of the confidence our franchise partners have in our brands, our operating model and our ability to help them scale successfully."

Located in the heart of Barrhaven Town Centre, this Heal restaurant benefits from a high-traffic retail corridor in one of Ottawa's fastest-growing and most family-oriented communities. With strong surrounding residential density, complementary retail anchors and a demographic profile aligned with clean, convenient, wellness-focused food, the new location is well positioned to build repeat visitation throughout the day from families, students, professionals and health-conscious consumers. The opening further strengthens Happy Belly's presence in the Ottawa market and reinforces Barrhaven as an attractive trade area for the company's portfolio of brands.

"Our strategy continues to focus on disciplined expansion with the right franchise partners in the right locations," added Mr. Black. "We are proud to partner with operators who understand their local markets and who are choosing to grow with multiple Happy Belly brands. That is a powerful endorsement of the platform we are building. Heal continues to gain momentum as consumers seek fresh, functional, grab-and-go offerings that fit into busy everyday routines.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 34 locations now open and more than 174 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and super-seed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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