Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN HALIFAX, NOVA SCOTIA

Happy Belly Food Group Inc. will hold the grand opening of its newest Rosie's Burgers restaurant, opening this Saturday, March 14, 2026, at 7165 Chebucto Rd., Halifax, N.S. This opening marks Rosie's 14th location open nationwide in Canada and its second in Atlantic Canada, representing another key milestone in Rosie's continued national expansion.

Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

This location is owned and operated by an established multiunit Rosie's franchisee, underscoring Happy Belly's strategy of aligning with experienced operators who bring strong execution, local market insight and meaningful long-term growth potential to the platform.

"Opening our 14th Rosie's location and our second in Nova Scotia and Atlantic Canada marks another important milestone in the brand's continued expansion across Canada," said Sean Black, chief executive officer of Happy Belly Food Group. "Halifax has proven to be a strong market for Rosie's, and this Chebucto Road location demonstrates our disciplined approach to growth through high-quality real estate and experienced franchise operators with deep community ties.

"Our franchise model is built to scale alongside experienced operators who share our commitment to operational excellence and guest experience," added Mr. Black. "This opening further validates both the strength of the Rosie's concept and the opportunity we see across Atlantic Canada. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, recurring daily demand and strong neighbourhood fundamentals.

"With 14 locations now open and more than 111 in development across key Canadian provinces, the Rosie's brand is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes -- Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its smash burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition, because the classics were made classic for a reason.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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