Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS ANNOUNCES THE SIGNING OF A FRANCHISE AGREEMENT AND SECURED REAL-ESTATE LOCATION IN MONTREAL'S GRIFFINTOWN

Happy Belly Food Group Inc.'s Heal Wellness brand has signed a franchise agreement and secured a real estate location for the city of Griffintown, Montreal, Que. This signing marks Heal Wellness's third signed franchise agreement in Quebec, continuing the brand's measured expansion across one of Canada's most dynamic urban markets. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

The Griffintown location will be operated by an existing Happy Belly franchise partner who currently operates a Rosie's Burgers location in Montreal. With this addition, the franchisee becomes both a multibranded operator within the Happy Belly portfolio and a multiunit operator, further demonstrating the strength of the company's platform and the confidence its partners have in expanding alongside its brands.

"Securing a Heal location in Griffintown is another meaningful step forward in our Quebec expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "This announcement is especially significant because it reflects the continued confidence of an existing franchise partner who is already operating one of our other brands in Montreal. To see a franchisee expand with us across multiple brands and multiple units is a strong validation of our operating model, the quality of our brand portfolio and the long-term opportunity we are building at Happy Belly."

Griffintown is one of Montreal's fastest-growing and most desirable neighbourhoods, known for its dense residential base, strong daytime traffic, mixed-use development and health-conscious consumer demographic. The area's walkability, urban energy and concentration of professionals and young families make it a highly attractive market for Heal's fresh, wellness-focused menu of smoothie bowls, acai bowls and smoothies.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 33 locations now open and more than 175 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support busy and active lifestyles. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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