Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS FIRST LOCATION IN MONTREAL, QUEBEC

Happy Belly Food Group Inc. will hold the grand opening of its newest Rosie's Burgers restaurant, its first in the province of Quebec, this Saturday, March 7, 2026, in Montreal's Mile End neighbourhood at 210 Saint Viateur.

This opening marks Rosie's 13th location open nationwide in Canada and extends the brand's footprint to a third Canadian province, representing another key milestone in Rosie's continued national expansion.

Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Montreal is one of Canada's most iconic food cities, and Mile End is a natural fit for Rosie's restaurant culture," said Sean Black, chief executive officer of Happy Belly Food Group. "Our disciplined growth strategy is built around securing neighbourhoods with consistent daily demand, strong surrounding density and the kind of local character that aligns with Rosie's brand DNA. Opening our first Rosie's in Quebec is an important milestone for the concept, and another step towards becoming the leading smash burger brand in Canada."

This opening also represents Happy Belly's second restaurant brand with operating locations in Quebec, and the company expects to announce additional openings and development milestones in the province throughout 2026 as it continues to scale its multibrand platform across Canada. "With 13 locations now open nationwide and more to come, Rosie's continues to demonstrate strong momentum as we expand in a disciplined way," added Mr. Black.

"With 13 locations now open and more than 112 in development across key Canadian provinces, the Rosie's brand is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes -- Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its smash burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition, because the classics were made classic for a reason.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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