21:09:01 EST Wed 04 Mar 2026
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Happy Belly Food Group Inc
Symbol HBFG
Shares Issued 134,609,266
Close 2026-03-03 C$ 1.69
Market Cap C$ 227,489,660
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Happy Belly's Yolks signs franchise deal in Vaughan

2026-03-04 16:04 ET - News Release

Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST SIGNS FRANCHISE AGREEMENT AND REAL-ESTATE LOCATION IN THE CITY OF VAUGHAN, ONTARIO

Happy Belly Food Group Inc.'s boutique breakfast brand, Yolks Breakfast, has signed a franchise agreement and secured a real-estate location for the city of Vaughan, Ont. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch, and anticipates opening this location in summer 2026.

"Ontario continues to be a growth province for Yolks, and the city of Vaughan is an ideal fit for the brand's chef-driven breakfast, brunch and lunch offering," said Sean Black, chief executive officer of Happy Belly Food Group. "This signed franchise and real-estate agreement reflects the continued strength of our asset-light franchising model and disciplined site-selection approach -- prioritizing quality real estate that supports consistent daily demand, attractive unit economics and long-term brand performance.

"As one of the most dynamic and fastest-growing segments in the restaurant industry, breakfast continues to gain momentum. Yolks has built strong national traction with franchise agreements already in place across British Columbia, Alberta, Ontario and Quebec, supported by a growing pipeline of experienced operators and engaged landlords seeking proven, high performing breakfast concepts. We believe the Vaughan location is another meaningful step as we continue to scale Yolks responsibly and build density in high-quality markets."

This announcement builds on Yolks' continuing expansion activity, including the brand's recent milestone of opening its first Quebec location in Montreal. This new location will be the third Ontario location as part of a broader plan for 25 contractually committed Yolks locations across the province.

"With 61 units under area development across key Canadian provinces, Yolks is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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