Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SIGNS FRANCHISE AGREEMENT AND REAL ESTATE LOCATION IN THE CITY OF WOODSTOCK, ONTARIO

Happy Belly Food Group Inc.'s Heal Wellness brand has signed a franchise agreement and real-estate location in the city of Woodstock, Ont. This location further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The signing of a franchise agreement and secured real estate location in Woodstock reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic and traffic fundamentals," said Sean Black, chief executive officer of Happy Belly Food Group. "Woodstock benefits from steady population growth, a growing commercial base, and a well-balanced mix of residents, commuters and families seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance." Woodstock serves as a regional hub in Southwestern Ontario, benefiting from its strategic location along the Highway 401 corridor and its role as a growing employment and retail centre. The city's expanding residential developments, established retail nodes and increasing focus on wellness-oriented lifestyles provide a compelling backdrop for Heal's smoothie and smoothie bowl products. The secured location offers strong visibility, accessibility and proximity to daily-use retail, positioning Heal to capture consistent demand throughout the day.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts accelerates across major Canadian cities. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across Ontario while expanding into additional Canadian and United States markets.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 31 locations now open and more than 177 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders."

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. It currently offers a diverse range of smoothie bowls and smoothies. It takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Its smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

We seek Safe Harbor.