Mr. Sean Black reports

HAPPY BELLY'S YOLKS BREAKFAST SIGNS FRANCHISE AGREEMENT AND REAL-ESTATE LOCATION IN THE CITY OF LANGLEY, BRITISH COLUMBIA

Happy Belly Food Group Inc. has signed as of Saturday, Jan. 24, 2026, a franchise agreement and real estate location for Yolks Breakfast that will see a new Yolks Breakfast in the city of Langley, B.C. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

"As one of the fastest-growing segments in the restaurant industry, breakfast continues to gain momentum -- an opportunity we have actively pursued since acquiring Yolks," said Sean Black, chief executive officer of Happy Belly. "Following a successful launch in Montreal earlier last week, interest from franchisees and landlords across the country continues to strengthen. This new agreement marks our fifth Yolks location in British Columbia, with 11 signed nationwide, highlighting the effectiveness of our franchising model and disciplined expansion strategy."

Langley is one of Metro Vancouver's fastest-growing communities, supported by strong residential development, a growing professional population, and a vibrant retail and dining landscape. Its expanding population, family-oriented neighbourhoods and commuter connectivity make it an attractive market for the Yolks brand. With a demographic that aligns well with Yolks' breakfast, brunch and lunch offering, Langley represents an excellent opportunity to further expand the Yolks footprint in British Columbia.

"The breakfast category remains one of the most dynamic growth segments in the restaurant industry, and Happy Belly is well positioned to capitalize on this momentum," added Mr. Black. "Today's announcement represents another important milestone in our expansion strategy for Yolks Breakfast as we continue to integrate the brand into our accelerated franchising framework. By leveraging our asset-light model and strong franchisee demand, Yolks is poised to continue its nationwide growth.

"Our approach has always been to focus on the development and growth of emerging brands in the food sector, and Yolks Breakfast was an accretive acquisition for Happy Belly Food Group. Through our asset-light franchising model, which continues to resonate with both franchisees and landlords, we prioritize smart real estate that shortens buildouts, improves return on invested capital and protects unit economics for our partners. This disciplined approach enables us to scale efficiently while delivering new franchised locations that drive both top-line and bottom-line profitability for Happy Belly.

"With the grand opening of our sixth location (earlier last week) in Montreal out of 51 secured in area development agreements nationwide, we see strong national momentum, with franchise agreements already in place across British Columbia, Alberta, Ontario and Quebec, and continued demand from experienced multiunit operators. Happy Belly now has 666 contractually committed retail locations across its portfolio of emerging restaurant brands, reinforcing its position as one of Canada's fastest-growing multibrand restaurant companies.

"We are just getting started," added Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why it is so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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