Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES MULTI-UNIT FRANCHISEE SIGNS ON TO OPEN THEIR 6TH GTA LOCATION AT BLOOR & SPADINA IN TORONTO

Happy Belly Food Group Inc.'s Heal Wellness brand has secured a real estate location at the iconic intersection of Bloor Street West and Spadina Avenue in downtown Toronto. The location will be operated by one of the company's experienced multiunit franchisees as its sixth secured location, further advancing Heal's disciplined, asset-light growth strategy in one of Canada's most dynamic urban markets. Construction will start immediately and a spring 2026 open is planned. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"This secured real estate location at Bloor & Spadina reflects our continued focus on pairing proven, multiunit franchise operators with premier, high-visibility urban trade areas," said Sean Black, chief executive officer of Happy Belly Food Group. "This intersection sits at the heart of downtown Toronto, supported by dense residential towers, major postsecondary institutions, strong daily commuter traffic, and a vibrant retail and food scene. The area's high pedestrian volume, health-conscious demographic and year-round demand for convenient, better-for-you food options align exceptionally well with Heal's brand positioning."

The Bloor & Spadina trade area is one of Toronto's most active mixed-use corridors, anchored by the University of Toronto's downtown campus, which serves more than 75,000 students, along with major transit lines, national retail brands, fitness and wellness tenants, and a dense population of young professionals. This location offers Heal exceptional brand visibility, strong daily pedestrian traffic, and access to a large, health-conscious student and urban customer base that prioritizes quick, nutritious and functional food options throughout the day.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts accelerates across major Canadian cities. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across the Greater Toronto Area and other key urban markets.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 31 locations now open and more than 177 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders."

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. It takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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