Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST ANNOUNCES GRAND OPENING OF ITS FIRST QUEBEC LOCATION IN MONTREAL

Happy Belly Food Group Inc. has opened Yolks Breakfast's first Quebec location at 44 Brunswick Blvd., Unit 101, Dollard-des-Ormeaux, Montreal, Que. This is the first of 26 contractually committed Yolks locations planned across Quebec with the company's experienced local development partners. Yolks Breakfast is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

"Opening our first Yolks Breakfast location in Quebec is a significant milestone for Happy Belly and for the Yolks brand," said Sean Black, chief executive officer of Happy Belly Food Group. "Quebec has been a strategic priority for us since signing our 26-unit area development agreement for the province, and today's announcement highlights the strong nationwide demand for Yolks as a breakfast brand. Our Quebec area developer partners recognized this demand and bring more than 20 years of experience operating successful corporate and franchised restaurant concepts, including a proven track record with breakfast brands in the Quebec market. Happy Belly Food Group is proud to officially plant our flag with our first restaurant opening in the province of Quebec, and we thank our development partners for their leadership, commitment and execution in bringing the first of many Yolks locations to life as we continue to accelerate our franchise growth across Canada."

Located in Dollard-des-Ormeaux, one of Montreal's most dynamic suburban markets, the new Yolks Breakfast restaurant offers the brand's signature chef-driven breakfast, brunch and lunch menu in a high-traffic retail corridor serving families, professionals and students.

"This opening reflects our disciplined real estate strategy and asset-light franchising model," added Sean Black. "We continue to focus on securing strong locations that shorten buildout timelines, improve return on invested capital and position our brands for long-term success. Quebec is a key growth market for Happy Belly, and Yolks is well positioned to become a leading breakfast brand in the province."

This Montreal opening, reflecting the brands sixth location out of 51 secured in area development agreements nationwide, builds on Yolks Breakfast's strong national momentum, with franchise agreements already in place across British Columbia, Alberta, Ontario and Quebec, and continued demand from experienced multiunit operators. Happy Belly now has 666 contractually committed retail locations across its portfolio of emerging restaurant brands, reinforcing its position as one of Canada's fastest-growing multibrand restaurant companies.

"We are just getting started," added Sean Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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