Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES SECURED REAL ESTATE LOCATION AND FRANCHISEE FOR SHAWNESSEY VILLAGE, CALGARY

Happy Belly Food Group Inc.'s Heal Wellness brand has secured both a franchisee and a real estate location in Shawnessey Village, a high-traffic retail node in Calgary, Alta. This milestone further advances Heal's disciplined, asset-light growth strategy across key Western Canadian markets with an anticipated open in Q2 2026. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"This secured franchisee and real estate commitment in Shawnessey Village reflects our continued focus on pairing strong operators with premium, high-visibility trade areas," said Sean Black, chief executive officer of Happy Belly Food Group. "Shawnessey Village benefits from strong daily traffic, dense surrounding residential communities and a well-established retail environment anchored by major national tenants. A vibrant retail destination serving South Calgary, supported by a mix of grocery, fitness, service and restaurant tenants. These market fundamentals align exceptionally well with Heal's health-forward, convenience-driven offering as we continue to expand across Alberta."

Heal Wellness continues to gain momentum as consumer demand for functional, wellness-focused QSR concepts grows across both urban and suburban markets. With its strong brand positioning, scalable format and expanding franchise pipeline, Heal is well positioned to deepen its footprint across Alberta and other key Canadian regions.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 31 locations now open and more than 177 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. The company currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and super-seed grain bowls. The company's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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