Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S MULTI-UNIT FRANCHISEE FOR HEAL WELLNESS QSR IN ALBERTA SECURES 11TH REAL-ESTATE LOCATION

Happy Belly Food Group Inc.'s multiunit franchisee for Heal Wellness quick-service restaurants in Alberta has secured its 11th real estate location. This milestone further advances Heal's disciplined, asset-light growth strategy to scale into a leading smoothie and acai bowl brand across North America. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The secured real estate location in Country Hills reflects our continued focus on pairing strong franchise partners with attractive, high-visibility trade areas," said Sean Black, chief executive officer of Happy Belly. Country Hills has strong alignment with health-conscious consumer behaviour, dense residential growth and daily convenience-driven traffic. Situated in northern Calgary, Country Hills serves a large, affluent suburban population of families, young professionals and fitness-oriented residents who prioritize quick, nutritious food options. The area benefits from close proximity to major retail corridors, grocery-anchored plazas, gyms, medical clinics and schools, creating consistent morning-to-evening demand for functional, grab-and-go offerings such as smoothie bowls and protein-rich smoothies. With limited direct competition in the specialty smoothie-bowl category, combined with high vehicle traffic, strong daytime population and a climate that supports year-round demand for nutrient-dense, immunity-boosting foods, Country Hills presents a compelling, low-risk Canadian market for a modern smoothie and wellness-focused concept. The expected opening for this location is Q2.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 30 locations now open and more than 178 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

We seek Safe Harbor.