Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS SIGNS A 10 UNIT DEVELOPMENT AGREEMENT FOR THE STATE OF COLORADO, USA

Happy Belly Food Group Inc.'s Heal Wellness has entered into a 10-unit franchise development agreement with a United States-based multiunit operator for the state of Colorado.

The agreement marks another meaningful milestone in Happy Belly's disciplined U.S. franchising expansion strategy as the company continues to establish state-by-state frameworks with experienced development partners.

"As we continue to build out our U.S. franchising platform, Colorado represents a highly strategic market for Heal Wellness," said Sean Black, chief executive officer of Happy Belly Food Group. "This 10-unit commitment reinforces our approach of entering new states with strong, well-capitalized, multiunit franchise partners who understand local real estate, operations and development execution. It allows us to accelerate market entry while maintaining brand standards and unit-level economics."

Colorado offers a compelling backdrop for Heal Wellness, driven by its strong health-and-wellness culture, active lifestyle demographics and urban centres with dense concentrations of young professionals, students and fitness-oriented consumers. Markets across the state are well aligned with Heal's positioning as a convenient, better-for-you QSR (quick-service restaurant) brand focused on functional nutrition and premium ingredients.

"Our real estate planning and site selection efforts are already under way as we work with our franchise partner to identify prime locations that match Heal's core customer profile. In parallel, we continue to advance state-specific franchise documentation and compliance as part of our broader U.S. rollout strategy.

"Partnering with a development partner allows us to have boots on the ground as we proceed to establish our presence in warmer regions of North America for Heal as we continually expand the presence of our emerging brands. Working with development partners has been a key driver of success in my previous experience growing brands across North America," said Mr. Black. "We believe Heal Wellness is exceptionally well positioned for growth in the United States, and Colorado is another important step as we build a durable and disciplined U.S. franchise footprint. By partnering with experienced developers, we continue to execute an asset-light franchise model designed to deliver scalable growth, recurring royalty revenue and long-term shareholder value.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 30 locations now open and more than 178 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

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