Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES GRAND OPENING OF NEWEST LOCATION IN TORONTO'S EATON CENTER

Happy Belly Food Group Inc. has opened Heal Wellness in the Toronto Eaton Centre, one of the busiest and most visited retail destinations in North America. This opening marks a major milestone for the brand as it officially becomes Heal's 30th operating location nationwide. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"Opening in the Toronto Eaton Centre is a major step forward for Heal's expansion and brand visibility," said Sean Black, chief executive officer of Happy Belly. "The centre attracts more than 50 million visitors annually, offering unparalleled foot traffic and a diverse customer base of residents, office workers, students and tourists. This is exactly the type of high-quality trade area that fuels our predictable, disciplined and scalable growth model. I would like to thank the team at Cadillac Fairview for this opportunity."

Located in the heart of downtown Toronto, the Eaton Centre provides exceptional access to a dense and energetic urban population. The new Heal Wellness location is also positioned within close proximity to Toronto Metropolitan University (TMU), home to roughly 40,000 undergraduate and graduate students, creating a robust daily flow of young, health-conscious consumers who value convenient, better-for-you meal options that fit seamlessly into their active routines.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 30 locations now open and more than 168 in development, Heal contributes to Happy Belly's broader portfolio of 646 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and create long-term value for our shareholders.

"We are just getting started," added Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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