Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF THEIR FIRST ATLANTIC CANADA LOCATION IN PEI

Happy Belly Food Group Inc. will hold the grand opening of Heal Wellness in Charlottetown, PEI, this Saturday, Dec. 6, 2025. This newest location is located at 393 University Ave., Unit 8 (Kirkwood Mews), and represents Heal's first location to open in Prince Edward Island and Atlantic Canada, furthering the brand's coast-to-coast national expansion. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"Heal continues to build strong momentum across Canada as we partner with experienced operators committed to the long-term growth of our brands," said Sean Black, chief executive officer of Happy Belly. "This location will be operated by a seasoned multiunit, multibrand franchise partner whose existing Happy Belly portfolio of brands includes both Lettuce Love Cafe and Heal Wellness, reflecting the company's disciplined support model of growing with strong operators across multiple concepts.

"Charlottetown is a vibrant and fast-growing community with students, families, professionals and tourists, who all value convenient, fresh, better-for-you food options. Opening our first PEI location here is a meaningful milestone as we bring Heal's energizing smoothie bowls, acai bowls and smoothies to Atlantic Canada."

Heal Wellness continues to accelerate its expansion across Canada and into the United States, solidifying its position as a leading smoothie bowl and wellness QSR brand. With 29 locations currently operating and over 168 in development, Heal contributes to a broader Happy Belly pipeline of 646 contractually committed retail franchise locations across its portfolio of emerging brands -- including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others -- at various stages of development, construction and operation.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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