Mr. Rob Smith reports

TUT FITNESS LAUNCHES GLOBAL DTC PARTNERSHIP WITH ENTREPRENEUR AND INDUSTRY LEADING PERSONAL TRAINER GUNNAR PETERSON

TUT Fitness Group Inc. has entered into an agreement with celebrity personal trainer Gunnar Peterson to lead TUT's direct-to-consumer (DTC) and product-marketing efforts in the United States market and internationally.

Pursuant to the agreement, the company will pay Mr. Peterson a monthly cash retainer and grant Mr. Peterson 500,000 stock options at an exercise price of 10 cents per share, subject to the company's option plan. The stock options are exercisable on or before Sept. 8, 2028, and will vest in stages, with 25 per cent vesting immediately, and the remainder to vest 25 per cent every six months from the grant date.

As a personal trainer, business owner, and trusted fitness and wellness adviser, Mr. Peterson has trained some of the world's top athletes and Hollywood celebrities, and was the head of performance for the Los Angeles Lakers. He joins TUT as an important ambassador, and will be a driving force as the company expands and takes the brand to the next level in the U.S. market and internationally.

"I'm really looking forward to partnering with TUT to get the word out about their microgym. Everyone deserves effective, time-efficient fitness options and TUT brings just that, right into your home. You will feel it from the first workout," Mr. Peterson commented.

Rob Smith, director and chief executive officer of TUT, had this to say: "Gunnar is a major force in the fitness industry and will help TUT cement its position with consumers, celebrities, elite athletes and potential licensing partners, as the leading microgym brand. Our mission is to bring the gym to our customers in the most affordable and effective way so that they can see great results and experience the convenience of being able to train from anywhere. TUT is in a great position to capitalize on the current renaissance DTC brands are experiencing in the U.S. market."

Stefan Sillner, TUT vice-president of marketing and sales, added: "The TUT team and I are very excited about working alongside Gunnar to create immediate product awareness in one of the largest consumer wellness markets in the world, the U.S. Gunnar's ability to both educate consumers, and help position current and future TUT fitness products, will help strengthen brand awareness and build strategic partnerships of global scope."

According to Yahoo Finance, some of the most profitable categories for DTC e-commerce in the coming years include homeware, pet products, health technology, skin care and home fitness. In 2022 alone, the total sales generated from DTC business amounted to $155.7-billion, and the figure is expected to increase to $212.9-billion by 2024.

The TUT Trainer microgym retails for $997 (U.S.) and can be financed for as little as $40 (U.S.) per month (24 payments).

Further details on the agreement

Pursuant to the agreement, Mr. Peterson is eligible to earn up to 2,621,646 common shares in the company, subject to escrow and performance metrics tied to DTC content, facilitating strategic licensing and marketing partnerships, closing major deals, product education, and TUT brand and media exposure. Such common shares will be issued under a prospectus exemption and will be subject to a Canadian hold period of four months and a day from the date of issuance. In addition to the foregoing, the company will pay Mr. Peterson certain royalties for DTC sales on branded merchandise and performance payments on a range of preagreed metrics.

TUT Trainer microgym product specs:

• High-performance microgym;
• Quick and easy to set up (15 minutes);
• No power required;
• Small footprint (less than two square feet);
• Portable -- train anywhere (11.6 pounds (lb)/five kilograms (kg));
• Complements any gym setting (commercial/home);
• Resistance loads up to 200 lb (90 kg);
• Less than half the price of leading home gym brands;
• TUT training app (over 350 exercises and on demand workout classes).

Watch the TUT Trainer highlight video on-line to learn more about the home gym that fits anywhere.

Fitness professionals interested in sharing the TUT Fitness advantage with their clients and communities can join the TUT Fitness athlete affiliate program.

About Mr. Peterson

Mr. Peterson is a Nashville-based personal trainer whose clients include celebrities, professional athletes and everyday people. Mr. Peterson is the former Los Angeles Lakers' director of strength and endurance. He is widely recognized for his expertise in functional training, and his commitment to developing and implementing innovative fitness techniques. With over 30 years in the fitness industry, Mr. Peterson's dynamic approach, boundless energy and (sometimes risky) humour only add to the effectiveness of the experience his clients enjoy.

With a client list as diverse as his training methods, Mr. Peterson emphasizes strength training modalities that can be transferred from the gym to daily life, from training camp to championship game. He has worked with athletes from the NBA (National Basketball Association), NHL (National Hockey League), NFL (National Football League), MLB (Major League Baseball), USTA (United States Tennis Association), professional boxing (male and female) and various NCAA (National Collegiate Athletic Association) sports. Many film and television celebrities have also sought Gunnar's guidance in preparing for roles and have stayed on to become year-round clients, making him a cornerstone of their fitness regiment.

About TUT Fitness Group Inc.

TUT Fitness is a leading Vancouver-based designer and manufacturer of high-performance and affordable microgym products, targeting the $11.5-billion (U.S.) global home fitness equipment market, which is expected to reach $13.5-billion (U.S.) by 2029.

TUT's industry-first patented resistance band technology (stackable TUT Plates) are the backbone of the TUT Trainer microgym, a high-performance and versatile full-body workout system suitable for high- or low-impact workouts. Weighing only 11.6 lb, the TUT Trainer's space saving and complementary design features adapt and integrate into any gym environment or exercise program, replicating everything you can do in the gym with more than 350 different exercises in less than two square feet of space. Leveraging the science of time under tension (TUT), the length of time a muscle is under strain during a rep, and progressive resistance, TUT's stackable Plates can be easily loaded on to the TUT Trainer to specifically target all the major muscle groups, in multiple planes of direction, offering the benefits of increased lean muscle mass, increased functional strength, and improved movement, balance and form, without the strain on joints or tendons.

Sold separately as an accessory, the TUT Rower, weighing 21 lb, is the perfect complement to your fitness routine, also designed to fit anywhere, and offering cardio-, Pilates- and yoga-style workouts that are as effective as they are convenient.

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