The Globe and Mail reports in its Friday, March 8, edition that Jeff Macoun, failing to be an NHL pick, ended up running Great-West Lifeco's Canada Life Insurance. The Globe's Clare O'Hara writes that Mr. Macoun was recruited for a management trainee position at London Life Insurance. He landed the job, but it required relocating to Winnipeg, where London Life had a large office. For the 21-year-old, who grew up in Newmarket, Ont., the pivot to selling insurance was the start of a 43-year career that ultimately led to the top job at Canada Life, which absorbed his first employer in a merger and employs almost 14,000 staff. Mr. Macoun is now passing the reins to incoming president and chief operating officer Fabrice Morin. While he has stepped down from his full-time leadership role, Mr. Macoun will remain with Canada Life as a senior adviser to the president until the middle of 2024. The company, he said, is well positioned to gain market share in Canada for life insurance sales, as well as in its wealth and asset management business, which just surpassed $102-billion in assets under administration as of Dec. 31, 2023, up from the about $50-billion in assets the company oversaw in 2018.