Mr. Kevin Cornish reports

GOAT INDUSTRIES ANNOUNCES MONETIZATION AGREEMENT INVOLVING WHOLLY-OWNED BETSOURCE PLATFORM TO POWER FAN ENGAGEMENT TECHNOLOGY

Goat Industries Ltd.'s wholly owned portfolio company, BetSource, has entered into a monetization agreement, dated March 11, 2026, with a sports entertainment facility in the United States, in collaboration with Aambe Media. Aambe Media is a Native American enterprise serving businesses through their partnerships with Native American tribes.

The facility has served as a long-standing part of its local sports community and operates live racing together with multiple off-track betting (OTB) locations throughout the region. As part of its continuing modernization efforts, the facility is working with Aambe Media and BetSource to enhance the facility's streaming experience, which reaches approximately 10,000 screens across OTB locations, sportsbooks and sports bars, to improve the fan experience, strengthen engagement across its network and open the door to new monetization opportunities tied to live content.

At the centre of this initiative is BetSource's patented real-time monetization and content personalization platform, designed for sports wagering-friendly content in digital out-of-home and in-home use cases. In this present use case, the platform will be supporting new advertising inventory within the facility's live streamed events, while creating a more relevant and interactive user experience. Once fully deployed, and assuming 100-per-cent fill rates, the platform is expected to generate advertising inventory valued at up to $4-million annually, with BetSource realizing approximately 50-per-cent gross margins on such amounts. There can be no assurance that the company will achieve this level of expected revenues, as actual results will depend on, among other things, continued advertising demand, fill rates and market conditions.

Commercial validation of a wholly owned asset

Goat believes this agreement represents a meaningful commercialization milestone for BetSource, expanding the platform's footprint into an operational racetrack and OTB environment where live content, wagering behaviour, and customer engagement converge. The deployment supports Goat's broader strategy of owning technology assets that demonstrate real-world integration and measurable engagement outcomes.

Goat chief executive officer Kevin Cornish commented: "This agreement reflects continued progress in scaling BetSource in its mission to bring value to casinos, sports bars and other wagering friendly environments. As BetSource continues to prove out the value of the technology, we see opportunities for it to grow its footprint across similar facilities."

Ron Hawk, chief executive officer of Aambe Media, commented: "We believe BetSource is a strong fit for this type of environment because it helps connect live content, fan engagement and monetization in a way that is easy for users to experience. Our goal is to help create a stronger entertainment product while also supporting new revenue opportunities tied to audience engagement."

About BetSource

BetSource is a sports media and technology platform that combines access to sports content with retail media and sports wagering technology to unlock monetization opportunities through personalized guest engagement across retail and digital environments. BetSource's platform synchronizes and integrates sportsbook and interactive applications, and includes contextual advertising features to support monetization in live and on-demand video.

About Goat Industries Ltd.

Goat is an investment issuer focused on investing in high-potential companies operating across a variety of industries and sectors. The goal of the company is to generate maximum returns from its investments.

We seek Safe Harbor.