Mr. Justin Kenna reports

GAMESQUARE OFFICIALLY LAUNCHES MOONLIGHT STUDIOS TO FURTHER EXPAND ITS WORLD-BUILDING DIVISION LED BY FORMER PRO FORTNITE PLAYER

Gamesquare Holdings Inc. has launched Moonlight Studios. Moonlight Studios, which has been operating in stealth mode over the past six months, is focused on creating unique and innovative experiences for brands by building custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto.

Moonlight Studios leverages the resources and capabilities of Zoned, a full-service strategy and creative agency built at the intersection of gaming and pop culture and a wholly owned subsidiary of Gamesquare; it has worked with major global brands, including Cash App, Amazon, Epic Games and Jack in the Box. Moonlight Studios has a team of in-house experts led by its head of studio, Kyle "Kazify/Kaz" Rapozo, a former professional Fortnite player for FaZe Clan, the popular e-sports and entertainment organization to be acquired by Gamesquare. Having collaborated with numerous blue-chip brands and competed in the 2019 Fortnite World Cup Creative Finals, Mr. Rapozo leads a team of gamers-turned-developers, infusing a creative, hands-on approach into every campaign.

The team at Moonlight Studios has studied platform algorithms and user behaviour to understand what types of experiences are in demand. Between Zoned's cultural insights and audience expertise, the support of development partners, such as Alliance Studios, and Mr. Rapozo's creative direction/marketing-first approach, Moonlight is able to deliver calculated creative concepts bringing digital realities to life and has created successful experiences for multiple global brands.

"Over the past 12 months, we have seen accelerating demand for our world-building services, and the launch of Moonlight Studios follows highly successful campaigns we have created for our brand clients," said Gamesquare chief executive officer Justin Kenna. "Our success is a direct result of our deep understanding of gaming community trends and a commitment to innovation, which is further amplified with Kaz at the helm.

"Moonlight Studios expands our commitment to world-building, which we believe is a significant growth opportunity for Gamesquare. The in-game revolution also reflects growing interest from youth audiences in virtual worlds as forms of expression and socialization, and we are committed to creating inclusive and fun experiences for players."

"We truly believe there's a way for every brand to integrate themselves into their own custom experience in-game, but they have to go about it with the right intentions," said Zoned managing director Carlos Tavor. "Members of the gaming community are not going to engage with an inauthentic experience, so brands have to ensure they are meeting the player base in the middle and producing worlds that are genuinely enjoyable. With Zoned teaming up with Moonlight, we can help deliver on that and develop a holistic marketing approach on top."

"Our team is plugged in 24/seven, and we're all gamers ourselves, so we are the audience we're building for. We can also move much faster and be more nimble than most major game studios in the creative and development process. Our flexibility allows us to keep our experiences fresh, and continue to earn new plays weeks and months after release," said Mr. Rapozo.

About Gamesquare Holdings Inc.

Gamesquare Holdings is a vertically integrated digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes: GCN, a digital media company focused on gaming and e-sports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, Code Red Esports Ltd., a United Kingdom-based e-sports talent agency, Complexity Gaming, a leading e-sports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, a provider of programmatic advertising and media distribution applications, Stream Hatchet, a provider of live-streaming analytics services, and Sideqik, a social influencer marketing platform.

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