Mr. Justin Kenna reports

GAMESQUARE ANNOUNCES RECORD MONTHLY CONTRACT AS IT ACCELERATES CUSTOMER AND SALES GROWTH FOR ITS PERFORMANCE MARKETING SERVICES

Gamesquare Holdings Inc. has signed multiple new performance marketing contracts, including one of the largest contracts in Gamesquare's history. With this monthly agreement, Gamesquare now expects performance marketing sales to contribute over $10-million in annual revenue in 2024, an increase of at least five times from expected performance marketing sales in 2023. In addition, as the company's performance marketing expertise grows, Gamesquare has increased its gross margin expectation for performance marketing initiatives and now expects performance marketing gross margin of 30 per cent to 35 per cent.

Gamesquare's rapidly growing performance marketing business is a result of the company's end-to-end capabilities that combine best-in-class technology assets with award-winning agency and creative capabilities. As a result, the company can offer unparalleled insight into consumer behaviours, develop data-driven creative strategies, and measure and optimize campaigns toward customer acquisition goals in real-time -- creating impactful marketing solutions that drive ROI (return on investment) for Gamesquare's customers.

Justin Kenna, chief executive officer of Gamesquare, commented: "The rapid growth in our performance marketing business since the combination with Engine Gaming demonstrates the powerful platform we have created and the value we are providing in the marketplace. Performance marketing is just one example of the innovative strategies we are pursuing as we leverage our technology assets and creative agencies to serve global brands, engage with consumers and profitably grow sales. As we look to 2024, we believe we are well positioned to achieve over $10-million in annual performance marketing sales."

About Gamesquare Holdings Inc.

Gamesquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. The company's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency, United States; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising; Stream Hatchet, live streaming analytics; and Sideqik, a social influencer marketing platform.

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