Mr. Justin Kenna reports

GAMESQUARE'S STREAM HATCHET REPORTS LIVE-STREAMING DURING Q3 2023 MATCHED THE HEIGHT OF COVID-19 PANDEMIC VIEWERSHIP

Stream Hatchet, a streaming analytics and business intelligence platform and a wholly owned subsidiary of Gamesquare Holdings Inc., has published its e-sports Live-Streaming Trends Report for Q3 2023.

Stream Hatchet's latest report offers an in-depth analysis culminating the biggest trends, stories and insights from the livestreaming and video games industry. As one of the top sources in entertainment and a go-to resource for media, Stream Hatchet works with a consortium of industry-leading analysts and business leaders to provide expert insight on identifying key trends and projections for the future of gaming and e-sports.

Key takeaways from the Q3 report include:

• Q3 2023 generated 7.6 billion hours watched across all platforms. Streaming numbers seem to be stabilizing, and hours watched are almost the same as they were in Q3 2020 at the height of the pandemic, and still 90 per cent greater than the same time in 2019.
• Twitch has attracted 53 per cent of the e-sports audience this quarter, while YouTube Gaming attracted 40 per cent with 12 million additional hours watched this quarter, and the remaining 7 per cent of the total was seen on other platforms, including Facebook, AfreecaTV and Kick, all with similar market shares:
  • New platform Kick generated 263 million hours watched, 15 million and 30 million more than AfreecaTV and Facebook, respectively.
  • Facebook Live viewership has declined by 39 per cent and is now only the fifth-most-popular platform, behind both Kick and AfreecaTV.
  • The most-watched category on both Twitch and Kick is the non-gaming category, Just Chatting.
• Creator-driven events continue to post extraordinary numbers: ibai's third edition of La Velada del Ano generated 34.1 million hours watched (almost five times the first edition in 2021), and Squeezie's Formula 4 creator event helped put him on the top creators list by average viewers for the quarter.

"Stream Hatchet's unparalleled insights and endless research capabilities offer a wealth of information to our industry on a global scale. Their latest research output continues to validate the major market opportunity available in e-sports livestreaming, with nearly eight billion hours watched this quarter," said Justin Kenna, chief executive officer of Gamesquare.

About Gamesquare Holdings Inc.

Gamesquare Holdings is a vertically integrated digital-media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes: GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a U.S. gaming and lifestyle marketing agency; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, a programmatic advertising business; Stream Hatchet, a livestreaming analytics firm; and Sideqik, a social influencer marketing platform.