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CAMARENA(R) TEQUILA AND NINJA LABS LAUNCH NEW SOCCER STREAMING SERIES

Camarena Tequila and NinjaLabs, an initiative of Gamesquare Holdings Inc., will launch the Camarena Happy Hour, the newest partnership involving gaming superstar Tyler (Ninja) Blevins. The series kicks off today at 5 p.m. CT on Ninja's Twitch.

Camarena Tequila prides itself on being the most awarded tequila. Every bottle of Camarena Tequila is handcrafted in the Mexican Highlands with 100 per cent blue weber agave, resulting in a well-rounded and smooth taste.

Camarena Happy Hour will serve as a recurring stream series converging the dynamic realms of gaming, tequila and soccer. During each event, big-name soccer gamers will enjoy Camarena Tequila cocktails while introducing Mr. Blevins to soccer gaming and helping him decide which real-life soccer team he will be supporting. This will all be done using the ever-popular sports title EA FC 24 as a backdrop.

"Incredibly hyped to be partnering with the amazing folks at Camarena Tequila on our Happy Hour series," said Ninja. "We're giving fans a new way to experience the world of soccer with a ton of action and some of the biggest names on the scene. Fans should be sure to tune in, cause we have epic prizes up for grabs too."

"Camarena Tequila over indexes with both gamers and soccer fans," said Brandon Lieb, vice-president of Spirit of Gallo. "Our partnership with Ninja and other soccer gamers makes for a perfect match, and will allow us to resonate with an engaged soccer and gaming audience."

In this unique Happy Hour experience, Gamesquare creators and their crews will engage in exhilarating EA FC 24 matches, all while engaging in lively conversations about tequila and soccer with an array of popular gaming personalities, including EA FC streamer AA9Skillz, Argentine soccer legend Sergio Aguero and more. As the journey progresses, the campaign will take an exciting turn in January by introducing the Camarena Tequila VIP experience contest. Viewers who enter into this contest will have the chance to win a gaming session with renowned AA9Skillz, and virtually meet Ninja, serving as the perfect end-cap for the campaign.

Happy Hour is the latest project from NinjaLabs, Gamesquare's innovation initiative led by Mr. Blevins as Gamesquare's chief innovation officer. NinjaLabs is a first-of-its-kind incubation program developing IP (intellectual property) and new venture opportunities that push the gaming landscape forward while tapping into Gamesquare's vast and varietal network of creators, influencers and gamers.

Check out Ninja's Twitch channel for the launch.

Mr. Blevins is represented by CAA, and Loeb & Loeb LLP.

About NinjaLabs

NinjaLabs is a pioneering gaming industry force dedicated to innovating and advancing the e-sports and gaming experiences. Headed by gaming legend Mr. Blevins, the company's mission is to elevate gaming to new heights while promoting wellness and performance among gamers.

About Gamesquare Holdings Inc.

Gamesquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency in the United States; Code Red Esports Ltd., a United Kingdom based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, for programmatic advertising; Stream Hatchet, for live streaming analytics; and Sideqik, a social influencer marketing platform.

About Tyler (Ninja) Blevins:

Mr. Blevins is one of the most recognizable gaming and entertainment personalities in the world. With more than 74 million fans worldwide on major digital networks, Mr. Blevins became a pop culture phenomenon in 2018, after he streamed on Twitch playing Fortnite alongside rappers Drake, Travis Scott and Pittsburgh Steelers wide receiver Juju Smith-Schuster. Since then, he has gone on to become the first streamer to get an exclusive skin in both Fortnite and Raid: Shadow Legends as a playable champion, and was the first professional gamer to be featured on the cover of ESPN The Magazine.

He can be seen in a cameo in Free Guy, starring Ryan Reynolds. He has also had roles in Hotel Transylvania: Transformania and Fox's Duncanville. He is the author of two graphic novels. Following the success of Ninja: The Most Dangerous Game (released in December, 2019), Ten Speed Press published the sequel, Ninja: War for the Dominions (May, 2021). A noted philanthropist who has been active in his hometown community of Detroit, as well as his new home in Chicago, he was named one of TIME Magazine's 100 Most Influential People of 2019, and recently sponsored the Ninja Esports Lounge at the Matilda R. Wilson Boys & Girls Clubs location in Auburn Hills, Mich.