Mr. Justin Kenna reports

GAMESQUARE ANNOUNCES GROWING PERFORMANCE MARKETING CAPABILITIES AND CONTRACT WINS

Gamesquare Holdings Inc. has received multiple renewal and new contracts for the company's rapidly growing performance marketing capabilities. Combined, the company expects annual revenue of over $2-million in 2023 from these contracts and believes performance marketing sales can grow to $8-million to $10-million in annual revenue in 2024, based on expanding demand from existing and new clients. Gross margin on performance marketing initiatives is expected to be between 25 per cent and 30 per cent of sales.

Gamesquare's recent and historical success in the technology and gaming categories is a result of the company's end-to-end capabilities that combine best-in-class technology assets with award-winning agency and creative capabilities. As a result, the company can offer unparalleled insight into consumer behaviours, develop data-driven creative strategies, and measure and optimize campaigns toward customer acquisition goals in real time -- creating impactful marketing solutions that drive ROI (return on investment) for Gamesquare's customers.

Justin Kenna, chief executive officer of Gamesquare, stated: "Gamesquare's collection of agency businesses allows us to have the capabilities of a full-service organization, with the niche expertise and rapid deployment of a boutique shop. In addition, we now have end-to-end capabilities that allow us to combine the science of Engine Gaming's technology assets with Gamesquare's creative agencies. This creates what we believe is the world's first performance-based creator marketing platform for gaming and e-sports -- providing our clients with informed creator marketing strategies that drive measurable results and strong customer acquisition performance."

Mr. Kenna continued: "As a result of the growing challenges brands are facing, we have seen accelerating demand for Gamesquare's unique performance marketing capabilities. We are allocating additional resources to capture this demand and believe performance marketing sales can grow to $8-million to $10-million in 2024."

About Gamesquare Holdings Inc.

Gamesquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency in the United States; Code Red Esports Ltd., a United Kingdom based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, for programmatic advertising; Stream Hatchet, for live streaming analytics; and Sideqik, a social influencer marketing platform.

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