Mr. Michael Mrochen reports

NINJA LABS, A GAMESQUARE INITIATIVE, AND VIVIOR UNVEIL GROUNDBREAKING GAMER WELLNESS PLATFORM, VIVIOR 4SIGHT

Ninja Labs, a Gamesquare Holdings Inc. initiative, and Vivior have launched the beta version of Vivior 4Sight, an innovative gamer wellness platform aimed at enhancing gamers' overall well-being and optimizing their gaming performance. The platform is the first major project to come out of Ninja Labs, Gamesquare's innovation initiative led by famed streamer and newly appointed Gamesquare chief innovation officer, Tyler (Ninja) Blevins.

Vivior 4Sight marks a pioneering step forward in gaming and health-centric technology, allowing gamers to seamlessly integrate their wellness wearable devices and apps. By prioritizing health and fitness, gamers can now unlock rewards and prizes simply by maintaining an active and healthy lifestyle while also participating in engaging wellness missions and challenges.

Mr. Blevins shared his vision for this groundbreaking platform, "I've always worked to be the best player I can be, which requires more than just practice at the games I love to play, and play to win." Mr. Blevins continued, "It's a fact that wellness impacts performance, so I'm hyped to help current and future gamers be the best they can be through Vivior 4Sight."

The inaugural challenge for Vivior 4Sight kicks off on Sept. 19, featuring an exciting month-long founder challenge led by Ninja himself. Subsequent months will bring a series of wellness missions and challenges, where prizes for the Vivior 4Sight season will be awarded. These prizes will range from top-notch gaming accessories, in-game rewards, professional gaming stations and cash prizes to the grand prize of two brand-new Honda vehicles.

Michael Mrochen, founder of Vivior, a leader in vision care innovation, emphasized the importance of balancing technology with wellness. He stated: "There is a pressing need to improve and manage our relationship with technology to ensure it doesn't negatively impact our society's wellness and health. We are introducing cutting-edge technology to assist gamers, who are among those with the greatest need, and we plan to expand our reach across various sectors of society. Billions of individuals struggle with the consequences of poorly managed technology use. We aim to create a safer, healthier way to game, ultimately improving gamers' wellness and performance."

As an added bonus, gamers can preorder the Vivior Scouter -- a state-of-the-art wearable device that monitors visual behaviour, posture and light exposure. This device is a game changer in combating digital eye strain and computer vision, affecting 90 per cent of gamers. The Scouter's data give gamers valuable insights to optimize their gaming set-up, maintain proper posture and manage light exposure. Additionally, the technology and visual behaviour data support vision care professionals in delivering more effective care, including glasses, contacts and surgery.

Mr. Blevins is repped by CAA and Loeb & Loeb LLP.

About Gamesquare Holdings Inc.

Gamesquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency, United States; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising; Stream Hatchet, live streaming analytics; and Sideqik, a social influencer marketing platform.