Mr. Andrew Berger reports

GAMESQUARE'S STREAM HATCHET REPORTS ESPORTS LIVESTREAMING HOURS INCREASED 15 per cent DURING THE 2023 FIRST QUARTER

Stream Hatchet, a streaming analytics and business intelligence platform and wholly owned subsidiary of Gamesquare Holdings Inc., recently published its e-sports live-streaming trends report for the 2023 first quarter.

Stream Hatchet's latest e-sports report offers a detailed outlook into the past and current state of the e-sports live-streaming market, and its relevance to the popularity of streaming platforms, e-sports organizations, tournaments and creators. Key takeaways include:

• E-sports live-streaming hours watched continue to grow year over year and are up 15 per cent during the 2023 first quarter.
• Twitch and YouTube continue to dominate the space for e-sports live-streaming viewership, making up 62 per cent and 30 per cent of the market, respectively.
• Optimizing e-sports tournaments to garner the highest possible viewership is imperative for tournament operators, teams, brands and everyone involved. Allowing livestreaming creators to co-stream events has proved to be a great way to not only boost viewership, but overall chat engagement from fans, as seen in several case studies.

"Stream Hatchet has become a powerful analytics and business intelligence platform for the e-sports industry. Their market leading reports confirm the robust growth the e-sports and streaming markets have experienced. In fact, total e-sports hours watched during the first quarter has increased to over 650 million hours, up from 568 million hours watched in the first quarter of 2022 and 270 million hours watched during the first quarter of 2020," said Justin Kenna, chief executive officer of Gamesquare.

About Gamesquare Holdings Inc.

Gamesquare Holdings is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. The company's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency, United States; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising; Stream Hatchet, live streaming analytics; and Sideqik, a social influencer marketing platform.

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