Mr. Justin Kenna reports

GAMESQUARE'S FRANKLY MEDIA AND BEONDTV ANNOUNCE PARTNERSHIP

Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels and a wholly owned subsidiary of Gamesquare Holdings Inc., has formed a partnership with BeondTV, an innovative streaming network focused on lifestyle and entertainment programming. In addition to Frankly's premium programmatic advertising services, Frankly is developing a WordPress-based website, iOS and Android mobile apps, and Amazon Fire, Apple TV and Roku over-the-top (OTT) apps.

"We are excited to partner with Frankly and leverage their 20-plus years of experience helping drive digital success for broadcasters and publishers like BeondTV. Frankly's best-in-class apps will help maximize our reach and their premium programmatic advertising services are significantly increasing our monetization efforts," said Amie Martin, chief executive officer of BeondTV.

Frankly Media offers an integrated suite of gaming, news and entertainment solutions that help its customers modernize their digital ecosystem, maximize their audience reach and engagement, and fully monetize their display, audio and video content. Frankly's fully integrated solution suite includes premium yield advertising solutions that include ad sales, ad operations, audience insights and performance analytics, website/CMS (content management system), video streaming for live, VOD (video-on-demand) and FAST (free ad-supported streaming TV) channels, mobile apps, OTT/CTV (connected TV) apps, and audience engagement widgets.

Justin Kenna, chief executive officer of Gamesquare, stated: "Frankly's solutions are uniquely positioned to help media and entertainment companies like BeondTV create, distribute and monetize content across digital channels. The media and entertainment markets are important verticals for Frankly, and we are excited for BeondTV to go live with their website, mobile apps, OTT apps that were built and supported by Frankly."

About Frankly Media

Frankly Media provides a complete suite of solutions that give publishers a unified workflow for creating, managing, publishing and monetizing digital content to any device while maximizing audience value and revenue. Frankly delivers publishers and their audiences the solutions to meet the dynamic challenges of a multiscreen content distribution world.

Frankly's comprehensive advertising services maximize ROI (return on investment) for its customers, including direct sales and programmatic ad support. With the release of its server-side ad insertion (SSAI) platform, Frankly is well positioned to help video producers take full advantage of the growing market in addressable advertising.

Frankly's technology products include a groundbreaking on-line video platform for live, VOD and live-to-VOD workflows, a full-featured CMS with rich storytelling capabilities, and native apps for iOS, Android, Apple TV, Fire TV and Roku. The company is headquartered in New York, with offices in Atlanta. Frankly Media is a subsidiary of Engine Media and Media Inc.

About Gamesquare Holdings Inc.

Gamesquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency in the United States; Code Red Esports Ltd., a United Kingdom based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, for programmatic advertising; Stream Hatchet, for live streaming analytics; and Sideqik, a social influencer marketing platform.

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