Mr. Drew Brunson reports

DAIRY MAX AND GAMING COMMUNITY NETWORK HOST FIRST LOUISIANA MADDEN NFL TOURNAMENT TO PROMOTE NUTRITION AND HEALTHY LIFESTYLES AMONG STUDENTS

Dairy Max, one of the leading regional dairy councils in America, and Gaming Community Network (GCN), a Gamesquare Holdings Inc. company, have developed the Level Unlocked Tournament. This event aims to bring together students and the broader gaming community to educate young gamers on the importance of fuelling their body with healthy foods, so they have the energy to play their game.

In June, students in Louisiana participated in a video submission challenge for the opportunity to play Madden NFL 23 against NFL player James Washington, during a match to be broadcast live on July 19 at 1 p.m. CT. The students were tasked with creating a video that showcased their love for the New Orleans Saints, while sharing how dairy fuels their game. Submissions were evaluated on creativity and team spirit. In addition to winning the gaming experience of a lifetime, the lucky student will receive free food from Raising Cane's for a year and two tickets to a future New Orleans Saints game. All are encouraged to tune in to the final broadcast on Twitch or on YouTube.

"Dairy farmers recognize the pivotal role they play in youth health and wellness, and the importance in providing them with proper nutrition to support their active lifestyles," says Mike Konkle, Dairy Max chief executive officer. "Opportunities like the Level Unlocked Madden broadcast offer a platform for us to capture the attention of younger consumers in a virtual world, broaden our reach, diversify our messaging, and key in on the importance dairy plays in their overall performance and well-being."

Dairy Max, in partnership with the New Orleans Saints, promotes the importance of healthy, balanced eating for performance in school, in game and on the field. As gaming and e-sports continue to gain momentum and capture the attention of millions of fans worldwide, Dairy Max recognizes the importance of providing support and resources to gamers who prioritize their well-being and performance. Using a gamified approach to health and wellness, the Level Unlocked platform highlights the concept of individuality through the unique dietary choices of each gamer and how those choices fuel their physical and cognitive performance. The Level Unlocked Tournament helps further the commitment Dairy Max has made to this mission.

"Expanding this partnership between Gaming Community Network and Dairy Max to a club like the New Orleans Saints and their community is truly exciting!" said Drew Brunson, Gaming Community Network's president. "Amplifying Dairy Max's mission of healthy lifestyle and balanced nutrition is one that we support and enjoy promoting."

The event will be promoted on social media by Saints wide receiver Mr. Washington and host Isaiah Stanback, former NFL wide receiver and current host of Hit Sticks, an on-line show breaking down NFL games through the use of Madden. GCN will operate all aspects of the tournament, including talent sourcing and operations.

About Gamesquare Holdings Inc.

Gamesquare Holdings is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. The company's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency, United States; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising; Stream Hatchet, live streaming analytics; and Sideqik, a social influencer marketing platform.