Mr. Justin Kenna reports

UTA SIGNS GAMING MEDIA COMPANY GAMESQUARE

Leading global talent, entertainment and sports company UTA has signed Gamesquare Holdings Inc. With more than 500 million combined in social following and a network of 1,500 talent, Gamesquare is helping brands and sports stakeholders to win the attention of young consumers through gaming.

UTA will exclusively develop and secure brand partnerships for the company's global slate of properties, including North American e-sports organization Complexity Gaming; media advertising network Gamesquare Media Services (formerly Gaming Community Network); multidisciplinary creative and production studio Fourth Frame Studios; streaming data analytics platform Stream Hatchet; influencer marketing and CRM (customer relationship management) brand solution Sideqik; and digital advertising consultancy Frankly Media. Through this portfolio and diverse capabilities, Gamesquare is creating innovative campaigns at the intersection of gaming, Web3 and pop culture.

"We're thrilled to be working with Gamesquare on all brand partnership opportunities," said Damon Lau, head of gaming and e-sports at UTA. "Gamesquare, with its strong portfolio of assets and services, is well positioned to capitalize on the growing global demand for e-sports and gaming-related services. UTA will be an essential partner, and we'll tap into our depth of experience in the industry and connect them to those in the entertainment world."

"Partnering with UTA continues momentum for Gamesquare as a global gaming and media powerhouse," said Justin Kenna, chief executive officer at Gamesquare. "UTA's depth of experience in sports and entertainment paired with Gamesquare's vast network of capabilities and intimate knowledge of youth culture create synergies to help brands connect with the more than three billion gamers worldwide."

Gamesquare has a diverse and growing roster of content creators and gaming influencers who live stream, produce content and engage with gamers regularly. Through its first-of-its-kind Complexity Stars program, Gamesquare works directly with 10 world-class professional athletes -- from UFC champions to Olympic gold medalists -- and celebrities to optimize their brand for digital spaces and reach the next generation of fans.

UTA has the largest dedicated gaming and e-sports division of all the major talent agencies, representing more than 140 of the world's top live content creators, e-sports athletes, developers, organizations and brands. The division represents some of the top talent in the gaming space, including Kai Cenat, Nickmercs, Pokimane, Valkyrae, Swagg, Maximilian_DOOD, ImperialHal, Scump, Fuslie, Lilypichu, Kyedae, Lululuvely and Lilsimsie. It also represents developers such as KO_OP and Die Gute Fabrik, gaming organizations including FaZe Clan and Loud, and global brands that are building cohesive strategies that reach gaming audiences.

About Gamesquare Holdings Inc.

Gamesquare Holdings is a vertically integrated digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Gamesquare's end-to-end platform includes GCN, a digital media company focused on gaming and e-sports audiences; Cut+Sew (Zoned), a gaming and lifestyle marketing agency, United States; Code Red Esports Ltd., a United Kingdom-based e-sports talent agency; Complexity Gaming, a leading e-sports organization; Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising; Stream Hatchet, live streaming analytics; and Sideqik, a social influencer marketing platform.

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