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FUNDAMENTAL ANNOUNCES SERUM UPDATES
Vancouver, B.C. - (December 11, 2014) Fundamental Applications Corp. ("Fundamental") (CSE: FUN) is pleased to announce
---> its interest in developing a new feature, using geolocation, that would allow SerumTM users not only to engage in ano
--->nymous conversations with their SerumTM friends, but also to send them gifts such as a credit for drinks at a nearby r
--->estaurant or a gift card at a local retailer. SerumTM users are already able to use geolocation to determine one anot
--->her's location anonymously, and with a new "gifting" feature, would allow them to send fun and interesting gifts almos
The company expects that this kind of "gifting" feature would increase the social value of anonymous sharing among Ser
--->umTM friends by offering amusing topics for meaningful conversations and, by charging a fee for use, would increase Fu
--->ndamental's revenue stream.
"We're very excited about the possibility of developing a 'gifting' feature, which would allow SerumTM friends to comm
--->unicate openly and honestly with each other and also have a lot of fun doing it. We don't feel any other app is out t
--->here right now that's moving in the direction we are by encouraging users to engage in playful and even flirtatious ba
--->nter in a safe and anonymous way", says C.E.O. Justin Rasekh.
Fundamental Applications Corp. was founded in 2014 to launch innovative mobile applications targeted at millennials. M
--->illennials are described as a demographic born between 1980 and 2000 into a digital world with significant discretiona
--->ry income. Fundamental launched their first application, SerumTM, earlier this month. SerumTM is an innovative and uni
--->que mobile chat application which enables users to post questions and have text conversations with a group of their fr
--->iends anonymously; nobody involved in the conversation is aware of who in the group is responding. SerumTM also provid
--->es control to the users over conversations they initiate, such as adding or removing participants. SerumTM goes beyond
---> existing applications such as Whisper and Secret, which only allow for one-way conversations, by creating an interact
--->ive way of sharing. SerumTM also goes above and beyond in terms of implementing protocols for anti-bullying. Fundament
--->al intends to develop additional apps targeting privacy, anonymity and chat once it has built a large SerumTM user bas
Further information about the Fundamental is available under its profile on the SEDAR website www.sedar.com and on the
---> CSE website www.thecse.com.
For further information on Fundamental, please contact:
President & Chief Executive Officer
This press release may include forward-looking information within the meaning of Canadian securities legislation, conc
--->erning the business of Fundamental. Forward-looking information is based on certain key expectations and assumptions
--->made by the management of Fundamental. Although Fundamental believes that the expectations and assumptions on which s
--->uch forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking in
--->formation because Fundamental can give no assurance that they will prove to be correct. Forward-looking statements co
--->ntained in this press release are made as of the date of this press release. Fundamental disclaims any intent or obli
--->gation to update publicly any forward-looking information, whether as a result of new information, future events or re
--->sults or otherwise, other than as required by applicable securities laws.
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