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File: EDOCS-#120286-v2-Press_Release_-_FUN_-_Serum_Updates_Dec_11_2014.docx
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FUNDAMENTAL ANNOUNCES SERUM UPDATES
Vancouver, B.C. - (December 11, 2014) Fundamental Applications Corp. ("Fundamental") (CSE: FUN) is pleased to announce
---> its interest in developing a new feature, using geolocation, that would allow SerumTM users not only to engage in ano
--->nymous conversations with their SerumTM friends, but also to send them gifts such as a credit for drinks at a nearby r
--->estaurant or a gift card at a local retailer. SerumTM users are already able to use geolocation to determine one anot
--->her's location anonymously, and with a new "gifting" feature, would allow them to send fun and interesting gifts almos
--->t instantaneously.
The company expects that this kind of "gifting" feature would increase the social value of anonymous sharing among Ser
--->umTM friends by offering amusing topics for meaningful conversations and, by charging a fee for use, would increase Fu
--->ndamental's revenue stream.
"We're very excited about the possibility of developing a 'gifting' feature, which would allow SerumTM friends to comm
--->unicate openly and honestly with each other and also have a lot of fun doing it. We don't feel any other app is out t
--->here right now that's moving in the direction we are by encouraging users to engage in playful and even flirtatious ba
--->nter in a safe and anonymous way", says C.E.O. Justin Rasekh.
About Fundamental
Fundamental Applications Corp. was founded in 2014 to launch innovative mobile applications targeted at millennials. M
--->illennials are described as a demographic born between 1980 and 2000 into a digital world with significant discretiona
--->ry income. Fundamental launched their first application, SerumTM, earlier this month. SerumTM is an innovative and uni
--->que mobile chat application which enables users to post questions and have text conversations with a group of their fr
--->iends anonymously; nobody involved in the conversation is aware of who in the group is responding. SerumTM also provid
--->es control to the users over conversations they initiate, such as adding or removing participants. SerumTM goes beyond
---> existing applications such as Whisper and Secret, which only allow for one-way conversations, by creating an interact
--->ive way of sharing. SerumTM also goes above and beyond in terms of implementing protocols for anti-bullying. Fundament
--->al intends to develop additional apps targeting privacy, anonymity and chat once it has built a large SerumTM user bas
--->e.
Further information about the Fundamental is available under its profile on the SEDAR website www.sedar.com and on the
---> CSE website www.thecse.com.
For further information on Fundamental, please contact:
Justin Rasekh
President & Chief Executive Officer
Telephone 778.998.4235
Email: justin@funappcorp.com
www.funappcorp.com
Forward-Looking Information:
This press release may include forward-looking information within the meaning of Canadian securities legislation, conc
--->erning the business of Fundamental. Forward-looking information is based on certain key expectations and assumptions
--->made by the management of Fundamental. Although Fundamental believes that the expectations and assumptions on which s
--->uch forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking in
--->formation because Fundamental can give no assurance that they will prove to be correct. Forward-looking statements co
--->ntained in this press release are made as of the date of this press release. Fundamental disclaims any intent or obli
--->gation to update publicly any forward-looking information, whether as a result of new information, future events or re
--->sults or otherwise, other than as required by applicable securities laws.
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