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File: EDOCS-#119410-v2-Press_Release_Nov_24_-_FUN_-_smak_&_Marketing_Strategy_....docx

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242 - 515 West Pender Street
Vancouver, BC V6B 6H5
 
 FUNDAMENTAL ANNOUNCES USER ACQUISITION STRATEGY
Vancouver, B.C. - (November 24, 2014) Fundamental Applications Corp. ("Fundamental") (CSE:FUN) is pleased to announce 
--->a marketing partnership with Smak Media and Promotions Inc. ("smak"). Fundamental is also pleased to announce its mark
--->eting strategy to acquire 1,000,000 users to the SerumTM app for Q3 2015.
About smak (www.smak.ca)
Smak is an expert in branded experience and execution, challenging brands to develop authentic, mutually beneficial re
--->lationships with consumers. For more than 10 years, smak has designed and delivered tailored consumer-centric engageme
--->nts for brands using every touch-point available. Smak's integrated approach includes creative development, account ma
--->nagement, activation planning, production and execution, public relations and social media, and recruitment and traini
--->ng. Find more about smak at www.smak.ca.
In 2007, smak launched the now well-known charity called Movember in Canada. Smak employed experiential and guerrilla 
--->marketing tactics in every province across Canada, and concurrently conducted major media relations outreach to establ
--->ish brand awareness and encourage registrants to grow moustaches for a good cause.
Smak's strategy has made Movember a household name. In its inaugural year, Movember was an unknown brand and 4,400 Can
--->adians participated in the first November in 2007. During Movember's four-year campaign, smak earned almost 10,000 med
--->ia hits and, more importantly, 244,000 participants raised over $42 million within Canada towards prostate and testicu
--->lar cancers and men's mental health research.
Smak's other clients include Google, the Vancouver Aquarium and BC Hydro.
With this new strong marketing partnership with smak, Fundamental believes they're on target to achieve their goal of 
--->1,000,000 users for the SerumTM app for Q3 2015.
"By utilizing smak as our branding and marketing partner, we now truly have the reach to get SerumTM to the masses. Sm
--->ak's abilities have been proven time and time again for local Canadian companies as well as for multi-billion dollar t
--->echnology companies. We look forward to working with them in our marketing plan to reach our goal of 1,000,000 users f
--->or SerumTM for Q3 2015", says C.E.O. Justin Rasekh.
About Fundamental
Fundamental Applications Corp. was founded in 2014 to launch innovative mobile applications targeted at millennials. M
--->illennials are described as a demographic born between 1980 and 2000 into a digital world with significant discretiona
--->ry income.  Fundamental intends to launch their first application, SerumTM, in the fall of 2014.  SerumTM is an innova
--->tive and unique mobile chat application which enables users to post questions and have text conversations with a group
---> of their friends anonymously; nobody involved in the conversation is aware of who in the group is responding.  SerumT
--->M also provides control to the users over conversations they initiate, such as adding or removing participants.  Serum
--->TM goes beyond existing applications such as Whisper and Secret, which only allow for one-way conversations, by creati
--->ng an interactive way of sharing. SerumTM also goes above and beyond in terms of implementing protocols for anti-bully
--->ing.  Fundamental intends to launch additional apps targeting privacy, anonymity and chat once it has built a large Se
--->rumTM user base.
Further information about the Fundamental is available under its profile on the SEDAR website www.sedar.com and on the
---> CSE website www.thecse.com. 
For further information on Fundamental, please contact:
Justin Rasekh
President & Chief Executive Officer
Telephone 778.998.4235
Email: justin@funappcorp.com
www.funappcorp.com

Forward-Looking Information:
This press release may include forward-looking information within the meaning of Canadian securities legislation, conc
--->erning the business of Fundamental.  Forward-looking information is based on certain key expectations and assumptions 
--->made by the management of Fundamental.  Although Fundamental believes that the expectations and assumptions on which s
--->uch forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking in
--->formation because Fundamental can give no assurance that they will prove to be correct.  Forward-looking statements co
--->ntained in this press release are made as of the date of this press release. Fundamental disclaims any intent or oblig
--->ation to update publicly any forward-looking information, whether as a result of new information, future events or res
--->ults or otherwise, other than as required by applicable securities laws.