Mr. Alex McDougall reports
THE FUTR CORPORATION APPOINTS MORTGAGE INDUSTRY VETERAN DAVE ZITTING AS STRATEGIC ADVISOR TO EXPAND PAYMENTS AND POWER HIGH-FIDELITY AI
Dave Zitting, co-founder and former chief executive officer of Primary Residential Mortgage Inc. (PRMI), has joined The Futr Corp. as a strategic adviser. In this role, Mr. Zitting will support Futr's expansion into mortgage-related payments and help unlock high-value mortgage data to further enhance Futr's high-fidelity AI (artificial intelligence) technology infrastructure.
Mr. Zitting brings more than three decades of experience in mortgage origination, wholesale lending and fintech (financial technology) innovation. As co-founder of PRMI, he helped build one of the leading independent mortgage lenders in the United States, operating hundreds of branches nationwide and originating $5.4-billion in loan volume in 2023. His experience spans retail, wholesale, digital mortgage platforms and regulated banking partnerships.
Futr is building a next-generation payments and intelligence platform that enables consumers to control, permission and monetize their financial data while giving enterprises access to cleaner, more contextual and higher-signal data sets. Mortgage data -- including payments, underwriting attributes, property information and life-cycle events -- represents one of the most valuable and underutilized data sets in consumer finance.
"I'm incredibly excited to join Futr at this stage of its journey," said Mr. Zitting, strategic adviser to Futr. "Mortgage touches nearly every aspect of a consumer's financial life, yet the data remains fragmented, outdated and poorly leveraged. What excites me about Futr is that no one else in the industry is tackling these challenges from this unique angle -- combining payments, consumer-permissioned data and high-fidelity AI to create real value for both consumers and institutions."
Through its expanding payments infrastructure, Futr aims to support mortgage-adjacent transactions, such as application fees, recurring payments, insurance, taxes and refinance-triggered events, while simultaneously generating structured, permissioned data streams that can be used to train and power advanced AI systems.
"We're thrilled to welcome Dave to the Futr team," said Alex McDougall, president of Futr. "The mortgage industry is extremely important to our long-term strategy. It represents one of the richest sources of consumer financial data and one of the largest payment ecosystems globally. Dave's experience scaling mortgage platforms and navigating complex regulatory and operational environments will be invaluable as we expand Futr's payments product and continue building high-fidelity AI systems."
Mr. Zitting's appointment reinforces Futr's strategy of partnering with proven industry leaders to accelerate vertical-specific expansion while maintaining a consumer-first, data-ownership-driven approach. Mortgage is a key pillar alongside Futr's growing footprint in automotive, telecom, insurance and other high-frequency financial categories.
The company also announces today that it has granted incentive stock options to consultants of the company. An aggregate of 350,000 options were issued at an exercise price of 34 cents, with a term of five years and vesting at a rate of one-48th per month. All options were granted pursuant to the company's omnibus equity incentive plan.
About The Futr Corp.
Futr builds high-fidelity AI systems and next-generation payment infrastructure that unlock consumer financial potential across industries. By combining best-in-class data connectivity with AI-driven transaction automation, Futr delivers seamless payment, credit and verification experiences embedded directly within partner ecosystems, enabling reliable, explainable AI that can act on behalf of consumers.
Futr's model ensures that all contributors to the data economy, including consumers and institutions, are rewarded for the value they create.
We seek Safe Harbor.
© 2025 Canjex Publishing Ltd. All rights reserved.