Mr. David Diestel reports

FIRSTSERVICE RESIDENTIAL COLLABORATES WITH FORBES TRAVEL GUIDE TO SET A NEW STANDARD IN LUXURY RESIDENTIAL LIVING

FirstService Corp. subsidiary FirstService Residential, the leading property management company in North America, has engaged Atelier CX, the consulting division of Forbes Travel Guide, to establish an elevated benchmark for residential high-rise living. Together, the organizations have developed a customized framework for FirstService Residential grounded in hospitality principles refined at the world's most respected hotels.

As resident expectations continue to evolve, property management is increasingly looking to hospitality as a benchmark for service excellence, consistency and accountability. This collaboration reflects a broader industry shift, where service is viewed not simply as an operational function, but as an intentional, end-to-end experience.

Forbes Travel Guide is recognized as the global authority on luxury hospitality, known for its prestigious annual star ratings of hotels, restaurants, spas and ocean cruises in more than 100 countries. As architects of customer experience, Atelier CX provides hospitality expertise, service standards and training methodologies informed by decades of experience with exceptional guest experiences.

"We're excited to collaborate with FirstService Residential as they further strengthen their approach to luxury residential experiences through hospitality-inspired service principles," said Hermann Elger, chief executive officer of Forbes Travel Guide. "This engagement reflects FirstService Residential's commitment to the convergence of hospitality and residential living, where thoughtful service design, consistency and luxury personalization are increasingly important to residents and communities alike."

The comprehensive FirstService Residential program includes a customized service blueprint, training for both the head office and high-rise teams and regular assessments to ensure exceptional service delivery. Seven luxury residences in the United States managed by FirstService Residential are the first to participate: Alina Residences in Boca Raton, Residences by Armani/Casa and Jade Signature in Sunny Isles Beach -- along with Pier 4 in Boston, 53 West 53rd in New York, the Sun Rose Residences in West Hollywood and Residences at the Stoneleigh in Dallas -- with more to come.

"As resident expectations become increasingly sophisticated, property management must evolve with them," said David Diestel, chief executive officer of FirstService Residential. "Working with Atelier CX allows us to bring greater structure, clarity and consistency to how service is defined and delivered in luxury residential high-rise environments."

The initiative builds on FirstService Residential's operational expertise and leadership in property management while introducing hospitality-focused standards through a new, systematic approach to resident experience.

"Our boards expect their luxury buildings to operate at the highest level," said Robert Smith, president of the south region at FirstService Residential. "By aligning residential high-rise service with hospitality best practices, we're reinforcing a higher standard for consistency, training and day-to-day execution."

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24-seven customer care, and tailored lifestyle programming, amenity activation and technology, for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy and special district teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corp., a North American leader in providing essential property services to a wide range of residential and commercial clients.