Mr. Nicholas Reichenbach reports

FLOW BEVERAGE CORP. ENTERS PARTNERSHIP WITH LIVE NATION CANADA TO PROVIDE MORE SUSTAINABLE WATER OPTIONS AT CONCERTS

Flow Beverage Corp. has entered into a partnership to become the official water sponsor of Live Nation Canada, making Flow alkaline spring water available to millions of annual concertgoers at nearly 1,000 concerts across Canada. Through its Green Nation charter launched in 2019, Live Nation is seeking to eliminate single-use plastics, reduce greenhouse gas emissions by 50 per cent and become zero waste to landfill by 2030. This partnership will continue that momentum as well as help drive Flow's food service segment growth and provide opportunities for sampling and brand partnerships.

In partnership with Live Nation Canada, Flow is now available at seven venues across the country, including Budweiser Stage, RBC Echo Beach, History, Danforth Music Hall and Velvet Underground in Toronto, The Commodore Ballroom in Vancouver, and Midway Music Hall in Edmonton.

A recent study by Live Nation reveals that 70 per cent of concertgoers worldwide are more likely to purchase from brands supporting their sustainability habits, underscoring live music fans' strong desire to engage with value-aligned brands. Flow Water packaging consists of 90- to 95-per-cent-recyclable material that is not disposed of through landfill. With the exemption of the plastic cap closure, the packaging is processed through a material recycling facility and broken down for reuse.

Nicholas Reichenbach, founder and chief executive officer of Flow, stated: "We are delighted to be partnering with Live Nation Canada to hydrate concertgoers with our sustainably sourced and packaged Flow alkaline spring water. This partnership is a natural fit given our roots in the music and entertainment industry, Flow's influencer relationships with music artists, and the strong alignment between our sustainability goals and respective customer base."

About Flow Beverage Corp.

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow's mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up-to-75-per-cent-renewable, plant-based pack. Today, the brand is B Corp. certified with a best-in-class score of 126.5, offering a diversified line of health-and-wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours -- collagen-infused and vitamin-infused flavours in sizes ranging from 330 millilitres to one litre. All products contain naturally occurring electrolytes and essential minerals and support Flow's overarching purpose to bring wellness to the world through the positive power of water. Flow beverage products are available on-line and are sold at over 51,000 stores across North America.

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