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RISE NANO OPTICS ANNOUNCES STRATEGIC PARTNERSHIP WITH SIERRA OPTICAL LAB TO PRODUCE AND COMMERCIALIZE SPECTRAGUARD(TM) LENSES IN THE UNITED STATES
Rise Nano Optics Ltd. has formed a strategic partnership with Sierra Optical Lab, an independent wholesale optical laboratory and VSP-authorized Lab, located in Reno, Nev., to support the production and commercialization of Rise's Spectraguard lens technology in the Western United States region.
The company's proprietary Spectraguard technology is a patented nano particle optical lens treatment that provides a new standard of eye protection for the general eyewear market while meeting the needs of those with degenerative eye disease. The patented technology is designed to provide eye protection from bright sunlight by filtering 100 per cent of ultraviolet (UV) light and up to 90 per cent of wavelengths between 400 to 600 nm, including blue light, while preserving natural visual clarity and colour perception.
This partnership establishes a robust model, combining direct commercial demand generation by Rise, with integrated manufacturing and distribution through Sierra Optical, allowing for efficient scaling without significant capital investment in production infrastructure.
Under the partnership, Sierra Optical will:
- Manufacture Spectraguard lenses on behalf of Rise;
- Distribute Spectraguard lenses through its existing network of eye care professionals (ECPs);
- Support fulfilment of Rise-generated demand, enabling scalable production as the company expands its commercial footprint.
Erik Ritchie, chief commercial officer of Rise Nano Optics, commented: "This partnership is an exciting first step in our U.S. commercialization strategy. By aligning with a state-of-the-art VSP-authorized lab that can both produce and distribute, we are creating an efficient path to market while positioning the company to scale quickly as demand builds. As previously mentioned, this partnership is the first step in our commercialization strategy which also includes clinical channel partnerships, followed by broader consumer and brand integration, delivering meaningful revenue generation. The global eyewear market size is approximately $160-billion (U.S.) with strong relevance to individuals affected by prolonged screen exposure, light sensitivity and degenerative eye conditions, so there is significant upside potential for us to capitalize on demand for technologies like ours."
Steven Mullen, co-founder of Sierra Optical Lab, commented: "We are pleased to partner with Rise Nano Optics to bring Spectraguard lenses to our customers and optical network. Their proprietary technology is a first mover and introduces a differentiated approach to lens performance, addressing modern visual demands while maintaining clarity and colour accuracy."
This is the company's first optical lab partnership and represents a key milestone in its commercialization strategy in the United States. The company intends to replicate this model by aligning with additional independent and authorized laboratories, creating a distributed manufacturing and fulfilment ecosystem capable of supporting increasing demand as adoption of Spectraguard lenses grows. By leveraging established lab infrastructure and industry relationships, Rise is positioned to scale efficiently without significant capital investment, while maintaining flexibility across multiple distribution channels.
As part of its global strategy, Rise will continue to establish a network of optical lab partners, clinical channel partnerships as well as broader brand integrations across North America and internationally.
About Sierra Optical Lab
Sierra Optical Lab is an independent wholesale optical laboratory located in Reno, Nev., and a VSP-authorized lab. The company is known for its state-of-the-art equipment and dedicated customer service team, supporting eye care professionals with high-quality lens manufacturing and responsive service.
About Rise Nano Optics Ltd.
Rise Nano Optics is a health technology company specializing in advanced nanotechnology lens solutions designed to selectively filter high-energy visible light wavelengths. Its patented Spectraguard technology integrates nanomaterial innovation, ophthalmic research and scalable optical engineering to serve both clinical and consumer eyewear markets globally.
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