File: Attachment 06199116-00000001-00036692-Flow_-_11042024-PDF.pdf

Flow Beverage Corp. Announces Changes to the Board of Directors

TORONTO--(BUSINESS WIRE)--November 4, 2024--Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) ("Flow" or the "Company") is pleased to announce the appointment of Joseph Mimran to its Board of Directors. Mr. Mimran has also been appointed to the Board of Directors' Audit Committee and Governance, Human Resources & Compensation Committee. Flow also announced today the resignation of Joe Jackman from the Company's Board of Directors.

Flow's founder and CEO, Nicholas Reichenbach, said, "Joe Jackman was instrumental to Flow's strategic shift toward a capital-efficient operating model. I would personally like to thank him for his outstanding contributions to our brand and company. Joe has supported Flow in many ways over the years and his insights into the beverage industry have been invaluable as we have refined our operating approach."

Patrick Bousquet-Chavanne, Lead Independent Director, added, "We are extremely grateful for Joe's numerous contributions. With his help, we are confident in Flow's sustained growth and path to profitability."

Mr. Mimran currently serves as President and Creative Director at Joseph Mimran & Associates Inc. He is the Co-Founder and Chairman of Gibraltar & Company, a Toronto based private investment company. Mr. Mimran is a leading contributor to the fashion and design industry and is best-known for creating or co-creating a succession of visionary brands and retail concepts, including Joe Fresh, Club Monaco, Tilley Sport, Caban, Joe Fresh Beauty, Rise Little Earthling, and Alfred Sung. He also served as Chairman of the Fashion Design Council of Canada for a number of years. He starred on the popular CBC show, Dragons Den, from 2015 to 2018. In 2015, Mr. Mimran was inducted into Canada's Marketing Legends Hall of Fame. A patron of the arts, Mr. Mimran's philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, New Museum, New York and is a Luminaire for Luminato Arts Festival.

"We believe adding depth to our Board in brand building and recognition will be instrumental in furthering the Company's strategic transformation into a more streamlined operating model that is sharply focused on the Flow brand and profitable growth," added Mr. Reichenbach.

"On behalf of the Flow Board of Directors, I am pleased to extend a warm welcome to Joe. We on the Board look forward to working with him as Flow continues along its path to profitability," said Mr. Bousquet-Chavanne. About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow's mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original mineral spring water, award-winning organic flavours and sparkling mineral spring water in sizes ranging from 300-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow's overarching purpose to "bring wellness to the world through the positive power of water." Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com.

For more information on Flow, please visit Flow's investor relations site at: investors.flowhydration.com.

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws ("Forward-Looking Statements"). The Forward- Looking Statements contained in this press release relate to future events or Flow's future plans, operations, strategy, performance or financial position and are based on Flow's current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward-looking statements. Such Forward- Looking Statements are often, but not always, identified by the use of words such as "may", "would", "should", "could", "expect", "intend", "estimate", "anticipate", "plan", "foresee", "believe", "continue", "expect", "believe", "anticipate", "estimate", "will", "potential", "proposed" and other similar words and expressions.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow's control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason. The following press release should be read in conjunction with the management's discussion and analysis and consolidated financial statements and notes thereto as at and for the three and nine months ended July 31, 2024. Additional information about Flow is available on the Company's profile on SEDAR+ at www.sedar.com, including the Company's Annual Information Form for the year ended October 31, 2023 dated January 29, 2024.

Contacts

Trent MacDonald, Chief Financial Officer 1-844-356-9426 investors@flowhydration.com

Investors: Marc Charbin investors@flowhydration.com

Media: Natasha Koifman nk@nkpr.net