Mr. Michael Kahn reports

INTEGRATED REWARDS LAUNCHES "CELEBRATE CANADIAN" CAMPAIGN TO CONNECT CANADIAN BRANDS WITH MILLIONS OF CONSUMERS

Integrated Rewards, EQ Inc.'s Canadian card-linked rewards network, has launched Celebrate Canadian, a new campaign designed to increase the visibility of Canadian brands across its merchant network and provide members with enhanced cash back incentives when shopping Canadian. The initiative responds to growing consumer interest in supporting Canadian brands while creating a timely commercial opportunity for Integrated Rewards to expand its merchant network, deepen member engagement and become an increasingly meaningful driver of EQ's growth.

As consumers increasingly seek out Canadian brands, Integrated Rewards is positioned to connect that demand with a growing network of Canadian merchants. Businesses of all sizes can participate in this shift without having to build or invest in their own rewards infrastructure, gaining access to an engaged consumer base already looking to discover and support Canadian brands. For members, it means enhanced cashback rewards and even more opportunities to earn on purchases they are already making.

With hundreds of offers available across the Integrated Rewards network, including more than 30 from Canadian brands, members can support Canadian businesses while earning cashback on everyday purchases. Through the Celebrate Canadian campaign, participating merchants will receive increased visibility and dedicated marketing support while offering enhanced cashback rewards designed to drive consumer engagement and brand discovery. The campaign is also an open invitation to Canadian businesses and brands looking to reach engaged consumers, acquire new customers and participate in the Buy Canadian movement by joining the Integrated Rewards network.

"The Buy Canadian movement has created a meaningful opportunity for Integrated Rewards, and Celebrate Canadian gives us a way to turn that consumer interest into value for both merchants and members," said Adrian Ramirez, vice-president, Integrated Rewards. "For Canadian businesses, the campaign provides immediate access to an engaged consumer base through an established rewards network while giving our members more reasons to discover and support Canadian brands. As we bring more Canadian merchants into the network, we strengthen the value proposition for members and create another meaningful driver of growth for Integrated Rewards."

The Celebrate Canadian campaign will be promoted across multiple consumer touch points, including e-mail, social media, editorial content and other consumer-facing placements, providing additional support and extending the visibility of participating Canadian brands beyond their individual rewards offers. By helping Canadian businesses reach more consumers and creating more opportunities for Canadians to discover and support homegrown brands, the campaign is designed to strengthen the connection between Canadian merchants and consumers while also supporting merchant acquisition, member engagement and the continued growth of the Integrated Rewards network.

About Integrated Rewards

Integrated Rewards is a Canadian card-linked rewards network that connects consumers and brands through cashback offers and targeted, performance-based marketing. By distributing merchant offers across a network of consumer platforms and marketing channels, Integrated Rewards helps businesses reach engaged audiences, acquire new customers, reward purchasing behaviour and measure campaign performance. The network features a growing portfolio of Canadian and international merchants across retail, food, travel, home, lifestyle and other consumer categories. Integrated Rewards is a division of EQ.

About EQ Works

EQ Works enables organizations to understand, predict and influence customer behaviour through proprietary data, advanced analytics and artificial intelligence. The company's ClearLake SaaS (software-as-a-service) platform delivers AI-powered (artificial intelligence) audience intelligence while its Integrated Rewards network and media solutions help clients acquire, engage and retain customers by connecting digital engagement to real-world action and measurable business outcomes.

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