Mr. Geoffrey Rotstein reports

INTEGRATED REWARDS EXPANDS OFFER NETWORK INTO EVERYDAY SPEND CATEGORIES LIKE FUEL, HOTEL AND GROCERY

EQ Inc.'s wholly owned subsidiary, Integrated Rewards, has expanded its offer network into high-demand, everyday spend categories, including fuel, hotel, grocery, and health and beauty.

These additions expand Integrated Rewards' offer network beyond discretionary and occasional purchases into the categories where Canadians spend most frequently. For consumers, this means more opportunities to earn rewards on purchases they already make every week. For banking, loyalty and publisher partners, these high-frequency categories create more opportunities to engage members through rewards that better reflect everyday Canadian spending.

"Canada's rewards landscape has always favoured consumers with the right card or the right loyalty program," said Geoffrey Rotstein, president and chief executive officer of EQ Works. "Integrated Rewards changes that. Any Canadian can now earn real cashback on everyday purchases like fuel, groceries and hotels, regardless of what loyalty programs they already use."

For merchants, the expansion opens a fully attributable, performance-based channel. Integrated Rewards' hypertargeting and segmenting capabilities let brands in these categories identify and reach their highest-value customers and tailor each campaign to the outcome that matters most: customer acquisition, purchase frequency, retention, loyalty or brand awareness. Offers are delivered through trusted banking and loyalty programs and measured against real, attributed purchases.

About EQ Works

EQ Works enables businesses to understand, predict and influence customer behaviour. Using unique data sets, advanced analytics, machine learning and artificial intelligence, the company creates actionable intelligence for businesses to attract, retain and grow the customers that matter most.

We seek Safe Harbor.