Mr. Michael Kahn reports

EQ INC. SECURES STRATEGIC PARTNERSHIP WITH GLOBAL CARD NETWORK TO EXPAND INTEGRATED REWARDS ACROSS CANADA

EQ Inc.'s wholly owned subsidiary, Integrated Rewards, has entered into a partnership with one of the world's leading global card networks to deliver its suite of card-linked offers to eligible cardholders across Canada.

The agreement expands Integrated Rewards' publisher ecosystem and increases the platform's potential cardholder reach across Canada. It further demonstrates the scalability of its card-linked offer infrastructure, enabling Integrated Rewards to connect participating merchants with millions of Canadians seeking meaningful cashback rewards and savings.

"Card-linked offers only create real value when they reach the right cardholders at scale," said Adrian Ramirez, vice-president of Integrated Rewards. "This partnership opens our merchant network to a cardholder base that would have taken years to build on our own. Our infrastructure was purposely designed and built for this scale and to make these types of partnerships seamless to integrate."

"These types of partnerships don't happen by accident," said Geoffrey Rotstein, president and chief executive officer of EQ Works. "Our team has worked to gain the confidence of major financial institutions and can now place highly targeted, data-driven offers in front of far more Canadians and generate measurable results for our merchant partners. This is an integral part of our strategy, a strong signal of the growing confidence the market has in Integrated Rewards' technology and team, and we believe the start of many more significant partnerships."

This partnership is further validation of Integrated Rewards' strategy to build Canada's most scalable card-linked offer platform. With a growing roster of national merchants and an expanding network of financial institution partnerships, the company believes it is well positioned to become the dominant infrastructure layer powering cashback rewards across Canada.