The Financial Post reports in its Wednesday, Sept. 3, edition that last month, the activist group Investors for Paris Compliance (I4PC) lodged a complaint with the Alberta Securities Commission. The Post's Gina Pappano writes that 14PC alleges that Cenovus Energy, one of Canada's largest oil-sands producers, and Enbridge, the country's largest oil pipeline operator, have misled investors by exaggerating or misrepresenting their commitments to achieve net-zero emissions. Cenovus and Enbridge did this under Bill C-59, enacted last summer, which amended the Competition Act to combat "greenwashing," the practice of "making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is." The bill required definitive proof for claims about the environmental benefits of products or technologies, referencing an undefined "international standard." Companies found to have broken the law are subject to a $10-million fine for a first offence, or three times the benefit gained from their supposed "false advertising." The bill allows activist groups to file complaints against companies, forcing them to spend resources on defence, effectively making the process a penalty.