Mr. Adrian Montgomery reports

LUMINOSITY HOSTS LUMINOSITY MAKES BIG MOVES NEW YORK TO OVER 50,000 CONCURRENT VIEWERS, EXPANDS FOOTPRINT IN HIGHLY ENGAGED COMMUNITIES

Luminosity Gaming, Enthusiast Gaming Holdings Inc.'s gaming and e-sports brand and one of the largest e-sports organizations in the world, has seen a number of recent successes in connection with its continued investment in highly engaged gaming communities. In January, 2024, Luminosity hosted one of its tentpole Super Smash Bros. Ultimate events, Luminosity Makes Big Moves 2024, at the New Yorker Hotel in New York City in partnership with Even Matchup Gaming. The event was sponsored by Amazon MGM in connection with its film, The Beekeeper, featuring Jason Statham, and peaked at over 50,000 live concurrent viewers for the Winner's Semi-Final match that featured Luminosity's very own competitors Leonardo 'MkLeo' Lopez Perez and Gavin 'Tweek' Dempsey . The three-day event had over 1,100 individuals competing in a variety of competitions and brought in over 1,500 total live attendees. The event was broadcasted for over 29 hours, reached over 28 million minutes of total watch time and averaged over 16,000 concurrent viewers throughout the duration of the three-day broadcast across a variety of Twitch and YouTube streams.

"Our live events and streams are the perfect opportunity for brands to integrate in a meaningful and authentic way," commented Alex Gonzalez, Head of Luminosity Gaming. "With brands looking for more than a logo slap, we were able to deliver an integrated campaign for The Beekeeper that surrounded the event in sponsored content in a way that felt authentic and added to the viewing experience. Bee puns and bee suits had the chat buzzing and led to the bee emoji being the number one chat emoji used throughout the entire weekend."

Luminosity has become a pillar of the Smash community within the past year, hosting Super Major events, operating the Luminosity Smash YouTube channel which has reached over 10,000,000 organic views within its first six months of launch, being the source for the unofficial community power rankings via LumiRank, and representing a variety of the top players, content creators, and casters from the Smash community.

Luminosity's recently announced return to Rocket League has similarly yielded strong engagement across its initial events. Luminosity's new team, featuring former OpTic Gaming team members Retals and MaJicBear, along with Cheese and Coach RawGreg , has enjoyed immediate success, placing in the top 8 out of 905 competing teams in the first major North American qualifier. Luminosity hosted a full-scale remote livestream production event of its Rocket League team's path through the Swiss portion of the North American qualifier on February 3rd, 2024. The five-hour event was hosted by previous RLCS hosts ' Spaceman ' and Corelli , reaching over 9,700 unique viewers who averaged over 49 minutes of watch time per viewer. With the popularity of Luminosity's Rocket League team, and the momentum from the team's strong finishes, Luminosity has recently introduced exciting new decals which can allow Luminosity fans to show their support for the team in-game, and which also provide additional sponsorship opportunities for potential partners.

"These communities are highly engaged and scalable," commented Adrian Montgomery, interim Chief Executive Officer of Enthusiast Gaming. "Not only do they yield strong viewership, but the quality of these audiences is next to none. They are attentive, they are dedicated and they are driven by a sense of belonging and identity that creates a tremendous opportunity for monetization through authentically integrated campaigns and scalable revenue sources. We look forward to continuing to grow these communities and to help bridge the gap for sponsors seeking the best and most authentic ways to communicate with these critical demographics."

About Luminosity Gaming

Founded in 2015, Luminosity Gaming is an Enthusiast Gaming brand and one of the largest gaming and e-sports brands in the world. Luminosity Gaming has earned its reputation as one of the world's most significant entities through its success in numerous competitive games, a roster of popular content creators, and commitment to growing the gaming and e-sports communities. This dynamic blend of competitive excellence and content creation has established Luminosity Gaming as a leader in the evolving landscape of gaming.

About Enthusiast Gaming

Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and e-sports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

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