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Enthusiast Gaming Holdings Inc (2)
Symbol EGLX
Shares Issued 154,393,280
Close 2023-08-29 C$ 0.51
Market Cap C$ 78,740,573
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Enthusiast, NFL to launch season 2 of NFL TNG Sept. 12

2023-08-30 13:26 ET - News Release

Mr. Nick Brien reports

NATIONAL FOOTBALL LEAGUE AND ENTHUSIAST GAMING LAUNCH SEASON 2 OF NFL TUESDAY NIGHT GAMING PREMIERING SEPTEMBER 12

The second season of the National Football League (NFL) and Enthusiast Gaming Holdings Inc.'s popular video gaming series, NFL Tuesday Night Gaming (NFL TNG), will premiere Sept. 12, 2023, on NFL TNG's Twitch, YouTube and X channels. The weekly live show will launch with a special Play Day episode hosted by Grammy Award-nominated rapper Quavo Sept. 5, live from Mercedes-Benz Stadium, home of the Atlanta Falcons.

"Coming off the success of our inaugural season of NFL Tuesday Night Gaming, we are excited to bring the series back for another season jam-packed with more entertaining gaming content and competition," said Ed Kiang, vice-president of video gaming at the NFL. "The NFL is doubling down on innovative gaming experiences, and with season 2 we will uniquely engage with fans at the intersection of football, gaming and community through our helmets-off approach to showcasing NFL players alongside leading gaming talent."

The second season of NFL TNG will feature NFL players and legends teaming up with top gaming creators to go head-to-head across popular video game titles from a variety of genres. By bringing together icons in sports, content creation and competitive gaming, NFL Tuesday Night Gaming continues to bridge fan communities and create a unified viewing experience that meets young audiences where they are.

"NFL Tuesday Night Gaming is the perfect example of creating a space where the passion for gaming, sports and entertainment can thrive, and we expect to expand on the success of season 1 to create an unrivalled brand experience for the NFL, and a weekly event for fans," said Nick Brien, chief executive officer at Enthusiast Gaming. "Our partnership with the NFL adds an exciting dimension to what we do, merging the worlds of gaming and football to create an unparalleled platform for fans to connect and enjoy the thrill of competition and their favourite streamers and athletes together. The innovative event also provides an excellent medium for large brands to engage hard-to-reach consumers."

NFL TNG Play Day launch event hosted by Quavo

To celebrate the start of the new season, and in the spirit of youthful, throwback fun, NFL Tuesday Night Gaming will premiere a special field day competition hosted by Quavo. NFL Tuesday Night Gaming Play Day will feature four teams stacked with celebrity talent from entertainment, music, gaming and the NFL with roster spots for names such as Desi Banks, Todd Gurley, MMG, JID and Rob49. Hosted at Mercedes-Benz Stadium in Atlanta, the teams will compete across seven outdoor games including NFL FLAG, egg tosses and tug-of-war. To celebrate NFL TNG's inaugural stream on Twitch, those who tune in and participate in chat will be able to interact with the event in real time, deciding who from each team will compete, and which games they will play, as well as unlocking hidden challenges such as tying one team's hand behind their back during the tug-of-war. The special episode will premiere on Sept. 5 from 1 p.m. to 4 p.m. EST.

Season 2 new format and top talent

Also new this season is the team format captained by top streamers and content creators. Each captain has selected their teams made up of their favourite creators and friends with an aim to increase fan engagement and loyalty throughout the season. Each week, four teams will go head-to-head in a rotating two-game series with episodes culminating in a one-versus-one Madden NFL Showmatch, a couch co-op-style match where MMG, one of the biggest Madden streamers in the world, will challenge a variety of NFL talent throughout the season.

The lineup of top streamers and content creators from a variety of gaming and streaming verticals includes TypicalGamer, NickEh30, QTCinderella, Symfuhny and Sykkuno, who are joined by current and past NFL players Jamaal Williams, Amon-Ra St. Brown, Fred Warner, DeSean Jackson, Chris Jonhson and more. Throughout the season, fans can expect special guest appearances and cameos as well as additional programming including a preshow stream hosted by popular gaming and sports streamers Esfand and Will Neff on Esfand's Twitch channel, Mondays at 7 p.m. EST.

Season 2 will feature themed episodes and bespoke content that coincide with NFL community initiatives including Latino Heritage Month, the NFL's Crucial Catch, a partnership with the American Cancer Society (ACS) focused on combating cancer through early screenings and reducing risk factors, and the NFL's Salute to Service, the league's year-round effort to honour, empower and connect with the nation's service members, veterans and their families.

Additionally, four students from historically black colleges and universities (HBCUs) have been awarded three-week internships on the series. Their experience includes virtual learning sessions with NFL TNG broadcast and production talent and culminates with an on-air appearance live from WePlay Studios in Los Angeles, Calif., home of NFL Tuesday Night Gaming.

Fans can stream the 26-episode season live every Tuesday at 7 p.m. EST during the NFL regular season on NFL TNG's Twitch, YouTube and X channels with highlights and exclusive behind-the-scenes footage on TikTok and Instagram.

About Enthusiast Gaming Holdings Inc.

Enthusiast Gaming is a leading gaming media and entertainment company, building the largest platform for video game enthusiasts and e-sports fans to connect and compete worldwide. Combining the elements of its five core pillars, creators, content, communities, games and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

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