Mr. Ghassan Halazon reports

EMERGE ANNOUNCES CFO APPOINTMENT AND STRENGTHENED FINANCE LEADERSHIP STRUCTURE

Emerge Commerce Ltd. has had a management transition.

The company is pleased to appoint Michael Murphy, CPA, as chief financial officer and corporate secretary, effective May 4, 2026. Mr. Murphy is succeeding Dasha Enenko, who will continue to support the company in a continuing consulting capacity, reporting to Mr. Murphy, ensuring continuity across the company's finance function.

Mr. Murphy brings over 25 years of finance and leadership experience across public and private equity-backed companies. He has served as CFO and senior adviser to multiple businesses, leading finance functions through periods of growth and transformation. He has led finance teams in both large, complex companies, including Dye & Durham Ltd., Allied Nevada Gold Inc. and Acasta Enterprises Inc., as well as smaller, high-growth businesses, including Quisitive Technology Solutions Inc., where he scaled the finance organization during a period of rapid growth from approximately $20-million in annualized revenue to over $150-million. His experience spans mergers and acquisitions, financings, cost optimization initiatives, restructuring, and financial systems implementation. Mr. Murphy began his career at PwC, where he developed deep expertise in Canadian and international public company transactions, regulatory compliance, and financial reporting. Mr. Murphy holds a BA in economics from the University of Western Ontario and an accounting diploma from Wilfrid Laurier University. He is a chartered professional accountant in Canada.

Ghassan Halazon, founder and chief executive officer of Emerge, commented: "On behalf of the Emerge team, I am pleased to welcome Michael as our CFO and corporate secretary. His depth of experience scaling public companies and leading high performing finance teams will be instrumental as we execute on our next phase of growth and capital allocation. We'd also like to extend our sincere gratitude to Dasha for her partnership, in her role as interim CFO, during a period of immense progress at Emerge. We are pleased she will remain involved in a consulting capacity, under Michael's leadership, and ensure continuity across the finance function."

About Emerge Commerce Ltd.

Emerge is a disciplined acquirer and operator of profitable e-commerce brands and technologies across direct-to-consumer (D2C) and business-to-business (B2B) segments. The company's D2C portfolio spans its grocery and golf verticals. truLOCAL is the company's flagship Canadian meat and seafood subscription service. The company's golf vertical includes UnderPar (discounted golf experiences), JustGolfStuff and Tee 2 Green (discounted apparel and equipment). Emerge B2B houses Viral Loops, the company's referral marketing platform that enables hundreds of international clients to acquire and retain customers. Emerge is publicly traded on the TSX Venture Exchange under the symbol ECOM.

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