Mr. Jason Bailey reports

EAST SIDE GAMES GROUP CELEBRATES THE REMARKABLE WORLDWIDE LAUNCH OF THE NEW MOBILE GAME 'BUD FARM: MUNCHIE MATCH'

East Side Games Group Inc.'s latest mobile game, Bud Farm: Munchie Match, has achieved exceptional success with the strongest retention metrics of any game launched in the company's 13-year history.

During an extended soft launch, Bud Farm: Munchie Match excelled, surpassing industry standards. The deliberate duration enabled East Side Games to fine-tune every aspect of the game, achieving over 60-per-cent day one player engagement and day 30 retention over 15 per cent.

Since its global launch on Oct. 1, Bud Farm: Munchie Match has more than tripled its daily active users. The enthusiastic reception from players worldwide has been pivotal in fuelling this exceptional growth, highlighting the game's captivating appeal. This surge is a testament to East Side Games' unwavering commitment to delivering exceptional gaming experiences, further emphasized by the game's iOS store rating of 4.8 out of five stars in the United States.

"In 2017, we reinvented how games in the idle genre were built and monetized. We were able to four times the average revenue per user while massively extending the long-term player retention through our narrative-driven gameplay and innovative integration of [intellectual property]," said Jason Bailey, chief executive officer of East Side Games. "With the worldwide launch of Bud Farm: Munchie Match, we are now poised to bring the same revolution to the Match genre. We are already seeing incredible retention growth, but have also been able to five times monetization through our battle-proven game mechanics. I couldn't be prouder of the incredible work done by our internal team and our partners at Funkitron."

Jim Wagner, chief product officer of East Side Games, added: "We're excited to bring our pioneering spirit and wealth of expertise to the Match-three genre. We're confident in our ability to not only enhance gameplay but also transform the player experience in the Match-three gaming genre. We are excited to officially launch the Match portion of our proprietary GameKit and have plans to launch multiple Match titles in the coming year, thanks to our long-established tool set that dramatically increases the speed of development while significantly lowering the costs of building mobile games."

East Side Games has attained remarkable success with Idle game titles like Star Trek Lower Decks: The Badgey Directive, The Office: Somehow We Manage, RuPaul's Drag Race Superstar and Trailer Park Boys: Greasy Money. It is poised to replicate this success in the Match-three genre by applying their extensive knowledge of free-to-play game design and monetization gained over the years.

Looking ahead, East Side Games has several high-profile intellectual properties in the pipeline for 2024. The company is positioned to build on the success of Bud Farm: Munchie Match with a second title scheduled for a soft launch in the first quarter of 2024. This reflects East Side Games' continuing commitment to delivering innovative, high-quality, free-to-play games that foster enduring player loyalty.

About East Side Games Group Inc.

East Side Games is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Its studio group's entrepreneurial culture is anchored in creativity, execution and growth through licensing of its proprietary game kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: The Office: Somehow We Manage, Star Trek: Lower Decks -- The Badgey Directive, Doctor Who: Lost in Time, RuPaul's Drag Race Superstar and Trailer Park Boys: Grea$y Money.

It is headquartered in Vancouver, Canada, and its games are available worldwide on the App Store and Google Play.

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