08:20:32 EDT Mon 13 May 2024
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East Side Games Group Inc
Symbol EAGR
Shares Issued 81,536,394
Close 2023-08-22 C$ 0.48
Market Cap C$ 39,137,469
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East Side to beta launch AEW mobile game Aug. 27

2023-08-22 17:59 ET - News Release

An anonymous director reports

INTRODUCING "AEW: RISE TO THE TOP" MOBILE GAME

East Side Games Group Inc. will release an exciting new mobile game built in collaboration with All Elite Wrestling (AEW): AEW: Rise to the Top. This partnership combines the creative expertise of East Side Games Group with AEW's world-class roster to create a new mobile gaming experience.

AEW: Rise to the Top is set for an Aug. 27 European beta launch on iOS and Android, the same day as AEW's massive AEW: All In London at Wembley Stadium event.

"Working with ESGG has been a dream," says Aubrey Edwards, senior project manager for AEW Games. "Not only are they experts in the mobile space, but they are also a studio filled with passionate wrestling fans. An incredible amount of love and care has gone into AEW: Rise to the Top, and I can't wait for fans to experience this wonderful game that captures the authenticity of AEW in a whole new way!"

Fans residing outside Europe will have the opportunity to sign up for the beta version of AEW: Rise to the Top. The beta will help East Side Games create a genuine gaming experience that reflects AEW's spirit. The game is scheduled for release in North America and other regions outside of Europe later this year.

"AEW is proud to partner with ESGG to bring the excitement of our unique brand of professional wrestling to mobile gamers around the world," said Mark Caplan, vice-president of licensing and games for All Elite Wrestling. "This game helps advance our strategy to connect our TV and [pay-per-view] broadcasts with the interactive games space. We couldn't have done this without the original creative vision of Game Masons' development team, and the joint production and marketing efforts of ESGG and AEW."

The passion for creating a wrestling game has been a long-standing interest within East Side Games. Former professional wrestler Jamie Henwood, graduate of the Hart family's famous Dungeon, joined East Side Games and is now the lead designer for AEW: Rise to the Top, bringing a fan-first focus to the game. "The combination of my two ultimate loves, wrestling and video games, has been a total dream come true," says Mr. Henwood. "Storytelling is a vital part of wrestling; I've poured my heart and soul into crafting narrative-driven experiences that deliver an action-packed experience that will resonate with the fans."

"As someone who grew up during the golden age of wrestling, I'm proud to develop the AEW mobile game," says Matt Fossati, chief executive officer and founder of Game Masons. "This free-to-play game will delight fans for decades to come. Prepare yourself to witness your favourite wrestling stories come to life, all conveniently in the palm of your hand!"

Be the first to experience the game by signing up for the closed beta! Join the community at the AEW: Rise to the Top website and stay connected for exclusive updates.

About East Side Games Group Inc.

East Side Games Group is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Its studio groups entrepreneurial culture is anchored in creativity, execution and growth through licensing of its proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed intellectual property mobile games that include The Office: Somehow We Manage, Star Trek: Lower Decks -- The Badgey Directive, Doctor Who: Lost in Time, RuPaul's Drag Race Superstar and Trailer Park Boys: Grea$y Money.

East Side Games is headquartered in Vancouver, Canada, and its games are available worldwide on the App Store and Google Play.

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