Mr. Fred Vandenberg reports

DESTINY MEDIA ANNOUNCES BETA RELEASE OF MTR IN CANADA

Destiny Media Technologies Inc. has beta launched MTR (Music Tracking Radar or Meter), a new service that gives music industry professionals the ability to monitor digital broadcasts of music. The beta launch will initially cover more than 800 stations across Canada.

As part of the beta launch, MTR is offering discounted monitoring to test the service. To access the beta version, users can register on the Music MTR website. The service will initially be available to monitor broadcasts in Canada with plans for expansion across the globe.

"We identified a technical solution that can address a previously unmet and underserved consumer need. As digital streaming of terrestrial radio has become standard practice, MTR can address this need," said Allan Benedict, director of business development. "Traditional airplay reporting is very expensive with limited selective coverage and was inaccessible to all but the larger record labels. With MTR's approach, we can track a single song over a much more comprehensive number of stations and provide reporting at a cost-effective price point."

"We have successfully developed the capability to fingerprint and track broadcasts in a scalable manner. After years of work, we are excited that our team has successfully resolved several complicated technical challenges culminating in this beta launch," said Fred Vandenberg, chief executive officer. "This is the start of a very exciting time for the company. With a compelling value proposition for a broad set of industry participants, as well as our existing Play MPE customers, we expect the MTR service to significantly expand the size of our addressable market."

About Destiny Media Technologies Inc.

Destiny Media Technologies provides software-as-a-service (SaaS) solutions to businesses in the music industry solving critical problems in distribution and promotion. The core service, Play MPE, provides music collaboration and performance tracking platform to efficiently and securely promote, distribute, receive and discover prereleased promotional music releases. The platform is used by the world's largest record labels, and thousands of independent artists and record labels in six continents.