The Globe and Mail reports in its Tuesday, March 24, edition that Canadian streaming platform subscribers faced a 7-per-cent price increase last year, according to Convergence Research's Couch Potato Report. A Canadian Press dispatch to The Globe reports that consumers are continuing to pivot from traditional cable and satellite television packages toward alternatives like Netflix, Crave and Disney In 2024, the top streaming providers had raised their prices by an average of 8 per cent for Canadian customers. The trend comes as streamers continue to push viewers toward plans that include advertisements. Those packages cost less for subscribers but drive additional revenue for the companies because they are able to sell commercial spots. The report said packages with advertising represent "significant" cost savings to subscribers -- an average of 42 per cent less -- than similar offers without advertising. "Even though prices are going up, people are choosing the alternative which is significantly less in cost," said Convergence Research president Brahm Eiley in an interview.