03:57:42 EDT Sat 11 May 2024
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Dorel Industries Inc
Symbol DII
Shares Issued 28,420,299
Close 2024-04-25 C$ 6.01
Market Cap C$ 170,805,997
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Dorel's Maxi-Cosi forms partnership with ForestNation

2024-04-25 17:00 ET - News Release

Ms. Alisa McCoy reports

MAXI-COSI CELEBRATES EARTH DAY PARTNERING WITH FORESTNATION TO PLANT OVER 10,000 TREES

Maxi-Cosi, a leading baby gear brand of Dorel Industries Inc., is joining forces with ForestNation, an organization that encourages environmental sustainability and reforestation. This partnership follows the launch of Maxi-Cosi EcoCare, a new premium, future-friendly, 100-per-cent-recycled fabric made from plastic bottles. The yarn produced is soft, comfortable and breathable, and comes in four modern neutral colour palettes to elevate the look and complement your home's aesthetic. With the launch of this collection, Maxi-Cosi is expanding on its responsibility to do its part in building a better future by building a better planet, starting with planting more than 10,000 trees in Tanzania -- a region battling deforestation.

"At Maxi-Cosi, we believe in actively contributing to a sustainable future, and our partnership with ForestNation is a significant step towards this commitment," Alisa McCoy, vice-president of brand and creative at Maxi-Cosi said. "Through the EcoCare line, crafted from 100-per-cent-recycled materials, we are not just delivering style and comfort for children but also ensuring a healthier planet for their future. Planting over 10,000 trees in Tanzania reflects our dedication to combating deforestation and fostering a greener Earth."

Maxi-Cosi is dedicated to making a significant environmental impact both locally and globally with this multiphased partnership. The kickoff is planting over 10,000 trees in Tanzania, as part of ForestNation's reforestation program which will result in 250 tons of carbon dioxide absorbed annually, 1,000 tons of oxygen created annually, 10 hectares of land reforested and 400 hours of work created. The partnership will roll out at a larger scale throughout the year to truly reinforce the brand's stance on being future-forward.

"We are thrilled to partner with Maxi-Cosi, a brand that shares our vision of restoring the Earth's natural environment," Andrew Pothecary, chief executive officer of ForestNation, said. "This collaboration allows us to expand our reforestation efforts in critical areas like Tanzania, significantly impacting both local communities and global biodiversity. Together with Maxi-Cosi, we are planting more than trees; we are planting hope for future generations. We are excited to continue this partnership and grow our impact."

About Dorel Juvenile Inc.

Dorel (Toronto Stock Exchange: DII.B and DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother's Choice and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of $1.6-billion (U.S.) and employs approximately 4,000 people in facilities located in 22 countries worldwide.

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