Ms. Cathy Carter reports

DOREL JUVENILE USA PARTNERS WITH BABYLIST TO SHOWCASE EXCLUSIVE PRODUCTS IN NEW FLAGSHIP SHOWROOM

Dorel Industries Inc.'s Dorel Juvenile has entered a partnership with Babylist, the leading digital destination for growing families, in the all-new Babylist Beverly Hills, a flagship showroom experience, in which opened its doors on Aug. 18, 2023. As a corporation that cares for precious life, Dorel Juvenile is proud to be among the first companies selected to participate in the first-ever Babylist showroom. Together, both brands are providing parents with top-of-the-line products across various price points, supporting them throughout their child's journey from birth and beyond.

The Babylist showroom, designed to create an innovative registry building consumer-first experience, will feature a dedicated space for the Dorel Juvenile brand family, including Maxi-Cosi, Safety 1st and Tiny Love, spotlighting Dorel Juvenile's unique suite of products as must haves for life with a newborn. Parents who visit the space will have the opportunity to browse and shop the Maxi-Cosi Classic Oat collection and Tiny Love Black & White Decor collection, available exclusively through Babylist.

Eye-catching displays and hands-on trials in realistic settings, such as stroller tracks with various surfaces (cobblestone, brick), a life-size car, and rooms like a kitchen and parents' bedroom, will allow parents to test Dorel Juvenile products to determine how the products best fit into their daily lives and their families' needs.

"Dorel Juvenile's collaboration with Babylist is a testament to our relentless pursuit of innovation and our commitment to enhancing the parenting experience," said Cathy Carter, president and chief executive officer of Dorel Juvenile, North America. "Our partnership with Babylist not only brings our products to life but also connects families with the tools and knowledge they need to celebrate and thrive in parenthood."

Dorel Juvenile products available at the Babylist Showroom include the following.

Maxi-Cosi:

• Maxi-Cosi Classic Oat collection, a Babylist exclusive, which includes the 6-in-1 Minla High Chair and the Cassia Swing offering families a minimalist and timeless look Zelia Luxe 5-in-1 Modular Travel System comprises the lightweight Mico Luxe Infant Car Seat and stroller which is versatile and includes vegan leather accents for added style;
• Pria Max All-in-One Convertible Car Seat is thoughtfully designed with features to simplify your life like ClipQuik, the one-handed, magnetic chest clip and the out-of-the-way spring-assist harness holders make putting your child in and taking them out of their car seat easier than ever;
• Emme 360 Rotating All-In-One Car Seat which includes FlexiSpin rotation technology and lets you swivel the car seat 360 degrees in all modes of use (rear and forward facing) five to 100 pounds.

Tiny Love:

• Tiny Love Black & White Decor Collection, a Babylist exclusive, which includes the Luxe Developmental Gymini and the 5-in1 Here I Grow Stationary Activity Center which offers parents a sleek, modern and sophisticated look;
• Safety 1st;
• The Full Connected Suite is composed of a Wi-Fi baby monitor, smart humidifier, smart air purifier, smart soother, under crib smart light and a dual smart outlet.

Babylist Beverly Hills is open daily from 11 a.m. to 6 p.m PT.

About Dorel Industries Inc.

Dorel Industries is a global organization, operating two distinct businesses in juvenile products and home products. Dorel's strength lies in the diversity, innovation and quality of its products, as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother's Choice and Infanti.