Mr. Rob Craig reports
DATABLE TECHNOLOGY SIGNS SAAS LICENSE RENEWAL WITH LEADING DIGITAL ENTERTAINMENT COMPANY
Datable Technology Corp. has signed a one-year software-as-a-service renewal on March 4, 2024, with a leading United States-based digital entertainment company, which is owned by a Fortune 500 media and technology company.
In 2023, the customer accounted for approximately $520,000 in revenues and is expected to meet or exceed its use of
Platform3
in 2024. The customer has licensed
Platform3
since 2016, increasing Datable's mandate as it validated ROI (return on investment), and as Datable updated the platform with enhanced functionality and security. The customer pays Datable annual licence fees plus variable fees depending on the number of marketing campaigns it runs, and the number of transactions validated on
Platform3.
Under the agreement, the customer will renew its SaaS licence with Datable for a one-year period starting on June 3, 2024, and ending June 3, 2025. The customer is under licence now pursuant to an existing one-year renewal that will expire on June 3, 2024.
The customer provides rewards for campaigns launched by leading consumer goods brands in the United States. The customer uses
Platform3
to engage directly with consumers, who purchase the products of leading consumer goods companies in retail stores, rewarding consumers for purchases and for actions that support their customers' brand.
"This renewal confirms the value we are providing to long-term customers. The customer has used
Platform3
since 2016 and we look forward to serving them in 2024 to 2025 and beyond, with a view to upsizing the scope and scale of the relationship," said Rob Craig, chief executive officer of Datable. "We continue to make progress with our discussions with LMSG [Local Marketing Solutions Group], as outlined in our press release dated Feb. 20, 2024. Renewals from long-term enterprise customers that generate high-margin recurring revenues and have tremendous cross-selling potential are one of the main reasons that LMSG is keen to collaborate with us."
About Datable Technology Corp.
Datable has developed
Platform3
a proprietary consumer life cycle and data management platform that is sold to global consumer brands.
Platform3
is delivered as a subscription service (software-as-a-service model) and used by some of the world's most valuable consumer brands to access new consumer communities and engage them while collecting, analyzing and managing their first party data.
Platform3 incorporates proprietary technology to monetize the consumer data, including demographics and purchasing behaviour, by sending consumers targeted offers by e-mail and text messages.
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